Today's #SEOTip πͺ When someone uses the argument that they don't have time/resources to do X/Y "FOR SEO" (so myopic right? ok, but don't say that π): Show how it's NOT about "SEO" but users experience & company's biz goals, including their own area ones, with data! Here's how:
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A) If it's an error (eg: Showing 404 HTTP status): Show how many *users* in aggregate access to those pages each month in the last year (Crawl+Google Analytics Data) and can't *BUY* on the site due to that. Do a screen recording of users clicking on links going to...
A) If it's an error (eg: Showing 404 HTTP status): Show how many *users* in aggregate access to those pages each month in the last year (Crawl+Google Analytics Data) and can't *BUY* on the site due to that. Do a screen recording of users clicking on links going to...
... those pages showing the *bad* effect in their customer journey. Show also how much traffic and conversions similar "working" pages of those with errors are attracting now, that you're missing to get in the errors ones in aggregate!
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B) If it's an opportunity (eg: Featuring more descriptive content on pages): Show how pages featuring the type of content you're recommending to add are outranking you in first positions, how much organic traffic they're getting (use SEMrush/Ahrefs/etc.) vs. yours due to that...
... and show: 1) how much does this traffic would cost if you were to do PPC to attract it 2) Based on your current conversion rate data on these pages, how many extra conversions (and revenue) you would get with this extra traffic being attracted to them!
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...By doing this, you'll show how it's not about SEO but the business:
1) how these issues are hurting customers
2) how much $$$ they're missing
3) how competitors are already profiting
4) how much more it would cost trying achieve it in other ways (ppc)
and get that support!
1) how these issues are hurting customers
2) how much $$$ they're missing
3) how competitors are already profiting
4) how much more it would cost trying achieve it in other ways (ppc)
and get that support!
β’ β’ β’
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