#1. Install Google Analytics on your site! do it now!
Idk why i even have this on the list but you really need to gather data before we can improve conversion. Extra points if you are doing A/B testings and adding heatmaps etc
Idk why i even have this on the list but you really need to gather data before we can improve conversion. Extra points if you are doing A/B testings and adding heatmaps etc
#2. Build website for scanning
It's fine to include paragraphs but make sure you let people scan thru what they actually want to read. Most people decide if they want to continue being on your site or not in the first 5 seconds.
It's fine to include paragraphs but make sure you let people scan thru what they actually want to read. Most people decide if they want to continue being on your site or not in the first 5 seconds.
#3. Add a Toll-Free #
Yes! Even if you don't have people to pick up the call, simply adding a toll-free number connected to an IVR will improve your conversion.
Yes! Even if you don't have people to pick up the call, simply adding a toll-free number connected to an IVR will improve your conversion.
#4. Stop Using Jargons
Stop trying to sound smart by using big words unless you REALLY have to. Run your website with "Flesch-Kincaid" readability, make sure the score is under 8.
Stop trying to sound smart by using big words unless you REALLY have to. Run your website with "Flesch-Kincaid" readability, make sure the score is under 8.
#5. Pricing
Run split testing to see what your audience likes.
$49 is better than $50 and $99 is better than $100
Run split testing to see what your audience likes.
$49 is better than $50 and $99 is better than $100
#6. Mobile Friendly
Again, this one. You should know it. Most people will visit your site while taking a dump. So PLEASE make your site mobile responsive!
Again, this one. You should know it. Most people will visit your site while taking a dump. So PLEASE make your site mobile responsive!
#7. What are the Benefits?
Features are cool but how does that help me pay my mortgage? or help me pay my wife's shopping habits?
Don't make them guess, tell them the benefits.
Features are cool but how does that help me pay my mortgage? or help me pay my wife's shopping habits?
Don't make them guess, tell them the benefits.
#8. Are you trustworthy?
SSL, Toll-Free, Support Link, Social Media, Money Back guarantee
SSL, Toll-Free, Support Link, Social Media, Money Back guarantee
#9. Remove RISK
Can i get a refund in 30 days? Do i have to spend hours trying to figure this out? What if i don't like it? Think of all the "RISK" lead is taking and restructure them into FAQs questions, it helps!
Can i get a refund in 30 days? Do i have to spend hours trying to figure this out? What if i don't like it? Think of all the "RISK" lead is taking and restructure them into FAQs questions, it helps!
#10. Is your website built for both early state buyer or late state? Should you have multiple funnels?
#11. Stop using Fake testimonials. Video testimonials are better
You can fake it but at least make it real. Stop using perfect grammar, using Caps properly when talking about your company. Add 3 video testimonials with 3 different customer journeys and 3 different benefits.
You can fake it but at least make it real. Stop using perfect grammar, using Caps properly when talking about your company. Add 3 video testimonials with 3 different customer journeys and 3 different benefits.
#12. Live chats really do help! Not only will it allow people to ask questions they cannot find answers to but also a place to come back if something doesn't workout. Kills 2 birds with 1 stone!
#13. Exit popups and freebies really do boost conversion. Add them and put them on autoresponder!
#14. No Distractions!
Stop putting "Related products" or some other nonsense or even your "sister sites" links on random places. FOCUS on the 1 goal at a time!
Stop putting "Related products" or some other nonsense or even your "sister sites" links on random places. FOCUS on the 1 goal at a time!
#15. Should you add a bonus?
hmmm. No stupid ebooks. Give them something that they can actually benefit from and make it time-sensitive!
hmmm. No stupid ebooks. Give them something that they can actually benefit from and make it time-sensitive!
#16. CALL TO ACTION
You REALLY have to tell people to buy or whatever you want them to do! it might seem "obvious" to you but don't assume!! STRONG CTA In multiple places!!!
You REALLY have to tell people to buy or whatever you want them to do! it might seem "obvious" to you but don't assume!! STRONG CTA In multiple places!!!
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