Thread by @siddharthm83

I grew Twitter followers from 0 → 5,000 in 2 months (despite a brutal work schedule)

Surprisingly, I only tweeted ~once/week.

Here are the 8 leveraged activities that helped me get there (that anyone can replicate)👇

1/ Answer your "The Why" Question. Make it your north star.

Many people don't have to build an audience (and that's ok)

Some people do.

Find your clear reason why you need to and write it down. Here is mine👇

https://twitter.com/siddharthm83/status/1442133770161643520

2/ Write threads

Threads help tell a story. People love stories.

If that isn't a sufficient reason, the Twitter algorithm prefers threads too!👇

https://twitter.com/aaditsh/status/1434818272160059395

3/ Produce at a rate you can sustain

I have a demanding job and a 3 yr old toddler.

So, work at the time scale you can sustain consistently and avoid burnout.

For me, this is 1 thread/week.

Remember that Twitter is not a zero-sum game & you are not competing with anyone.

4/ Write high-quality compelling threads

Before I publish, I ask myself: "If someone else published this thread, would I have learnt something?"

If the answer is not yes, then I don't publish.

E.g. 👇

https://twitter.com/siddharthm83/status/1447220066043318285

5/ Focus disproportionately on the hook

The Twitter funnel is:

• Great hooks → More Impressions
• More Impressions → More Profile Clicks
• More Profile Clicks → More Followers

Best hooks evoke a sentiment👇 (h/t @aaditsh)

6/ Follow through with the content

Poor hook, Poor content → Just noise, no signal ❌
Poor hook, Great content → Wasted effort ❌
Great hook, Poor content → Click-bait ❌
Great hook, Great content → Powerful ✅

7/ Create a compelling bio & header photo

Treat the profile as like a landing page. For someone to follow you, they need a compelling reason.

Use the bio & header photo to give them a compelling reason for why they should. Here is how I did mine👇

https://twitter.com/siddharthm83/status/1443602333162557442

8/ Engage with the community/make friends

There are so many positive-sum people here. Engage with them, to grow together.

Specifically wanted to highlight & thank
@aaditsh
@brandonthezhang
@MurtazaBambot
@MakadiaHarsh
@amandanat

tl;dr:
There is a sustainable way to grow on Twitter

• Write down your compelling reason
• Write threads
• Tweet consistently at a pace you can sustain
• Make your output high quality
• Write killer hooks
• No click-bait
• Make your bio convert
• Engage with community

If you liked this post, follow me
@siddharthm83 for 1 high quality thread/week

Back to the top!

If you liked this, RT the first one to share with your friends.

https://twitter.com/siddharthm83/status/1462452402506719238

9/ BONUS - Positive sum people I learnt from

@aaditsh & @brandonthezhang - Maker's Mark
@hey_bernie & @MurtazaBambot - Maker's Mark cohort
@thisiskp_, @amandanat, @heykahn - Guest talks
@dickiebush & @Nicolascole77 - #ship30for30
Looking for more, who else should I learn from?