Founders typically build products with either an audience-first strategy or an idea-first strategy.

A thread🧵:
This is what an idea-first strategy looks like:

1) The founder has an idea.
2) The founder builds a product.
3) The founders looks for users for the product.

**Founders following this approach end up with a solution, and then looking for a problem.**
An audience-first approach looks like this:

1) Find the audience you want to serve.
2) Embed yourself in the community.
3) Find problems for the audience.
4) Build products to solve the community's problems.
The fundamental difference between the idea-first strategy and the audience-first strategy is that in an audience-first approach, you delay coming up with an idea as long as possible.
You make sure the need for the product is validated, the community wants it and is willing to pay for it, and only then do you actually start building.

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