Founders typically build products with either an audience-first strategy or an idea-first strategy.
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This is what an idea-first strategy looks like:
1) The founder has an idea. 2) The founder builds a product. 3) The founders looks for users for the product.
**Founders following this approach end up with a solution, and then looking for a problem.**
An audience-first approach looks like this:
1) Find the audience you want to serve. 2) Embed yourself in the community. 3) Find problems for the audience. 4) Build products to solve the community's problems.
The fundamental difference between the idea-first strategy and the audience-first strategy is that in an audience-first approach, you delay coming up with an idea as long as possible.
You make sure the need for the product is validated, the community wants it and is willing to pay for it, and only then do you actually start building.
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Here's how to spend less time making more content.
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Wildcard content is an SEO strategy where you write multiple pieces of content based on a search query that has a variable word. It allows you to find tons of keywords and write templatized content, saving you time and upleveling your SEO game.
As an example, let's say you specialize in SEO. Head to a tool like Ahrefs or SEMrush and search something like "does * matter for SEO".
Want backlinks without doing all that outreach? Build something that benefits your customers' websites while linking back to yours.
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Typeform's domain rating is ranked #185 on Ahrefs' database, making their domain authority one of the highest in the world. That's no small feat for a relatively small company.
According to @JaumeRos6, a big factor in this achievement was baking backlinks into their product. When a user puts one of these forms on their website, it links to Typeform, improving Typeform's authority. And they're not alone.
Writing an ebook? Make it easy for your readers to promote it. Here's how.
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When writing content, it can be helpful to include shareable assets — e.g. highlighted quotes, infographics, etc.
@stephsmithio did this in her ebook Doing Content Right and found that the quotes she featured in the book were tweeted far more than any other parts. And, of course, the more your content is tweeted, the more sales you're likely to make and the stronger your brand becomes.
Want to know the secret to getting stuff done quickly? In a recent interview, @stephsmithio shared how she crossed $130K with an ebook, created a course in 20 days, and more.
Here's the TL;DR version.
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Some quick takeaways from the interview:
- Get things done quickly by making Parkinson’s law work in your favor.
- Make the best use of your time by working like a lion (not a cow).
- Clinging too tightly to who you think you are closes doors.
On resisting what would eventually make her profitable:
“It’s funny — I was really resistant to seeing myself as a content creator, even though it was clearly a big part of what I was doing and where I was finding success. Identity is so powerful.”
Flow state has been shown to increase productivity in execs by 5x and creativity by 7x.
Want to know how to do it on-demand?
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Flow is a "...state of focused concentration on the performance of an activity, in which one dissociates oneself from distracting or irrelevant aspects of one's environment.”
Certain regions of the brain down-regulate, brainwaves slow, and a cocktail of chemicals are released.
Flow's benefits include improved: focus, productivity, performance, motivation, creativity, imagination, emotional regulation, fulfillment, happiness, courage, and unity.
Also, decreased awareness of self-judgment and social evaluation.