1 of t/ top reasons #startups fail is not having enough capital, or not raising $.
@i_JaspriyaKaur & @Sahiba_Gambhir take #founders through using #Finance as a #moat.
More on bad math vs healthy financial practices & building a strong foundation frm day 1 👇
#TuesdayTalkies 🧵
2/ Don’t confuse revenue w/terms like GMV, ARR, Bookings etc. Revenue is a key metric which determines business depth and valuations; however it can be easily misinterpreted/misunderstood.
#TuesdayTalkies @i_JaspriyaKaur @Sahiba_Gambhir
#Surge05 #GetReadyToSurge
3/ Good math is imperative for good Unit Economics. It's important to keep evaluating your biz assumptions as UE are fragile @ initial stages. Certain assumptions made when you hit the market may not pan out as expected. Fix the UE piece first before going all out on growth.
4/ ✅Track the right metrics for the right results.
✅Taxes & reg compliances are critical, an oversight can impact the bottom line.
✅Focus on your balance sheet. The top line could show great momentum but receivables issues could make you run out of cash sooner than expected.

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More from @_surgeahead

25 Aug 20
New things have to be learned as you go from early stage to growth stage and the journey is a long one. @gvravishankar talks to #Surge03 #startups about each stage of a company’s growth and how to keep learning and evolving as a founder. #getreadytosurge Thread 👇
1/ In early stage co's it’s all about speed - but when scaling it’s all about becoming efficient. Don’t attempt to run a marathon the same way you’d attempt a sprint. To endure and be a long-term business, you have to make the shift and go from speed to efficiency.
2/ The only thing you should be thinking about is sustainably scaling your economics long-term. Not – how do I get to series A,B,C. Do you have PMF and at a sustainable economic level?
Read 6 tweets
3 Jul 20
Startups and movies have more in common than we might think, says @buckhouse. Here are some nuggets from @sequoia’s in-house guru of storytelling and design. #surge03 #getreadytosurge Thread.
1/ Make a product like you’re making a movie and think of your user personas as characters in that movie. The only thing that matters in film is the story. And great stories start with great characters. #surge03 #getreadytosurge
2/ You need to take customers from where they are in their life as a person and help them become the person they want to be. If you can do that, then they will do anything to get your software, your technology or your product into the hands of the rest of their company. #surge03
Read 8 tweets
31 Aug 19
1/6 Amazing to see @qoalaid surge so quickly! The # of policies sold per month have grown 15x in the last six months -- shows that #TheTimeisNow for #InsurTech in Indonesia and #ASEAN.
2/6 In many emerging markets, FinTech evolution starts with payments, then moves to lending, then to insurance and wealth management. We’re clearly at the inflection point: 80% of @qoalaid customers never purchased insurance before!
3/6 @qoalaid founder @harshet is leveraging tech to create better experience. Claims on flights booked on OTA partner PegiPegi, for eg, are paid after a 45 min flight delay (others only cover 4 hr + delays) & a Qoala chatbot pays that in seconds vs the 14 day industry standard.
Read 6 tweets

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