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Savannah Sanchez | The Social Savannah

10 Dec, 8 tweets, 3 min read

I never thought it was possible to be spending $500K+ a month on any other social channels than Facebook and Google (sorry Pin & Snap).

TikTok has quickly become the best channel right behind FB/Google for many brands.

The barrier to entry on TikTok is LOW. Here's some tips👇

No surprise here, the best audiences on TikTok are broad interest audiences and lookalikes.

No media buying hacks are necessary.

All you need is a simplified account structure and most importantly...

#1 A really great product

#2 Really great ads

(+ Kevin my dog/UGC king😋)

It has never been EASIER to get good ad inspiration for TikTok ads.

TikTok's top ad library is a gold mine.

You don't have to be a marketing genius to recognize what sets apart the good ads from the bad ads.

The hardest part is always the execution.

ads.tiktok.com/business/creat…

As a paid social consultant, the most valuable thing I can do is to help brands with their creative strategy and execution on TikTok.

The great thing is that ads that work on TikTok also work great on Facebook (but not the other way around).

While having a good ad account structure on TikTok is important, really the most important thing is to have a heavy stream of new creatives to test each week.

Creatives on TikTok fatigue fast! Way faster than FB.

So each week, I work with my UGC girls to get new ad content.

Testing different video hooks is incredibly important on TikTok.

Just slightly changing the opening scene can have a huge impact on performance.

Here's an example of an ad we did this week. V1 is testing the opener of ripping the laundry detergent sheet...

Where as V2 is testing taking the laundry out of the washer.

Just a simple change of the first 3 seconds can massively impact the ad's performance.

Luckily I have an amazing network of UGC talent and ad editors so I can get my clients new ad versions on a weekly basis.

So if you are on the fence about testing TikTok ads...

Of course, do it!

I am releasing a TikTok course VERY soon that will dive deeper into TikTok attribution, creative tutorials, etc so keep an eye out :).

Or if you want to work with me on TikTok ads, I'd love to chat!

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More from @social_savannah

Savannah Sanchez | The Social Savannah

@social_savannah

9 Jun

You: Have an awesome brand, knows that having great creatives is the key to scale, and is looking for new ads each week for Facebook, Snapchat, Youtube, and TikTok.

Me: Can provide you brand new filmed, edited ads for your paid social channels on a WEEKLY basis!

/ THREAD /

Step 1: You ship me and my content creators your product & tell us the best things about it!

Step 2: We produce, shoot, and edit brand-new UGC in a matter of DAYS! Give us any revisions, and then you can launch them in your ad accounts.

Read 7 tweets

Savannah Sanchez | The Social Savannah

@social_savannah

6 Apr

Don't make ads, make TikToks! As a brand owner or agency, you know it's not THAT easy. There are plenty of trends that brands can take full advantage of for advertising or organic purposes. Here are FIVE top (current) trends that brands should be creating content around:

#1 Green Screen Eyes and Mouth is an effect in the TikTok platform that allows you to put a face on essentially anything. Most videos with this feature incorporate humor. It looks very organic and is great for brands that may not have abundant video content.

PS: We made this ad!

#2 Product Tutorials: you can never go wrong with showing someone how to do something. #FoodTikTok is a huge community and recipes fall into this category. Show your audience how to make something amazing with your product.

PS: We made this ad!

Read 6 tweets

Savannah Sanchez | The Social Savannah

@social_savannah

26 Jun 20

It's been my personal mission over the last year to share the best paid social advice via my Twitter, Facebook Group, and now my Youtube.

You shouldn't have to pay for a course to get great content.

I just released 5 new videos that will teach you how I approach Facebook ads:

My Advanced Facebook Account Structure For E-commerce:

My Simplified Facebook Account Structure For E-commerce:

Read 8 tweets

Savannah Sanchez | The Social Savannah

@social_savannah

12 Apr 20

My typical Facebook ad budget split:
70% Prospecting (Cold Audience)
30% Remarketing (Warm/Hot Audiences)

✅Always exclude your remarketing from prospecting ad sets
✅Know your time lag to purchase to determine remarketing window
✅ Leverage broad audiences / interest expansion

✅7 day click + 1 day view is my typical conversion optimization window
✅ always optimize for purchase
✅ automatic placements always except for story specific campaigns
✅CBOs with similar audience sizes
✅ conversion (lowest cost bidding) or value optimized bidding

✅ avoid audience overlap
✅ no more than 15 active ad sets in account
✅ leverage dynamic creatives with multiple copy tests
✅ DPA for view content/add to cart
✅ let your ad sets get out of learning phase before tinkering

There you have it. That’s how I run FB ads.

Read 5 tweets

Savannah Sanchez | The Social Savannah

@social_savannah

8 Apr 20

There’s many advantages of working with a freelancer vs an agency for paid social. After working for two years in management at an agency, it became so clear that the agency model is broken.

Now that I’ve been freelance for a few months now, here’s my observations:

Often for paid social services at an agency, you’ll end up paying 10K+ a month and a minimum 6 month commitment. Yet the only person you interact with at the agency is your media buyer, whose getting paid 50k a year to manage 10 ad accounts at a time. Performance will suffer.

You run the chance of getting handed off to a jr. media buyer who has never ran accounts at scale, and the only contact with them may be a quick weekly call. I’ve heard same stories many times about agencies being slow to react, not learning from data, and no creative testing.

Read 6 tweets

Savannah Sanchez | The Social Savannah

@social_savannah

2 Mar 20

Expert vs. Machine - the age-old question. 🧐

Facebook Ads Machine Learning has been the talk of 2019 and the experts say it's not going anywhere anytime soon. Is it really what it’s cracked up to be?

A THREAD 👇🏻👇🏻👇🏻

I am a firm believer in using CBO. In my mind, the “Power 5” has challenged everything we know about media buying. After personally spending $10M+ last year utilising Facebook’s Machine Learning capabilities. Everything from CBO, automatic placements, dynamic creatives, and more.

I conducted an experiment split-testing CBO against a seasoned media buyer and revealed the results live on stage. I got a $10K coupon from Facebook to conduct this experiment. Is automation is the answer to media buying at scale on Facebook?

Read 4 tweets

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