Thread by @AgilePatryk

New token launches on @terra_money - the good, the bad, and the ugly.

My write-up on what went well and what didn't with ideas to try and things to avoid.

medium.com/@agilepatryk/h…

TL;DR 👇

/1

Any launch has 3 somewhat separate phases:
1) Early financing
2) Price discovery
3) Listing

/2

1) Early financing

Things to try:
* Public sale with a number of channels
* Including a public sale channel without KYC
* Building a warchest / treasury
* Long vesting period for the public sale, even longer for team/VCs

/3

1) Early financing - cont.

Things to avoid:
* No public sale — from VC funding straight to listing
* Inappropriate allocation of total token supply to VC, team and advisors

/4

2) Price discovery

Things to try:
* LBP
* Pylon Scout
* Asymmetric LP seeding
* Protocol-owned Liquidity (PoL)

Things to avoid:
* Skipping price discovery

/5

3) Listing on an exchange

Things to avoid:
* Listing with a low liquidity
* Listing without price discovery

Things to try:
* Estimate the LP size needed
* Pre-seed liquidity

/6

Additional general remarks:

Things to avoid:
* Crappy / infrequent communications
* Starting any part (especially public sale, price discovery and listing) without having communicated the whole plan
* Regular airdrops
* Unconditional airdrops

/7

Things to try:
* Accept feedback and seek understanding
* Don’t worry to change your mind/approach, but make sure the community knows where you’re coming from
* Own up your mistakes
* Being honest, straightforward, humble

/8-end

Tagging some protocols that are yet to launch in hope you'll find it useful.

@prism_protocol
@mars_protocol
@nebula_protocol
@glowyield
@kinetic_money
@SandclockOrg
@spar_protocol
@SubsidiumDGTL
@TsunamiProtocol
@Levana_protocol
@EdgeProtocol
@neptune_finance

@SuberraProtocol
@WhirlwindFi
@routerprotocol
@ProtocolVoid
@ElevateProtocol
@terrabayio