Thread by @himani_kankaria

What should your digital marketing strategy include?

December is all about preparing for the next year's digital marketing strategy and before it's too late, I thought to share this.

Most of the marketers miss out on many of the below.

A Thread...

#DigitalMarketing

1. Results achieved in this year vs previous year

- Number of MQLs generated, from which channels
- Number of SQLs converted, from which content
- Channel-specific traffic
- CTR
- Impressions

2. SMART goals you decided for this year

Example:

1. Reach 300K traffic by December 2022
2. Generate 3000 MQLs by December 2022

3. Results you want to achieve based on the SMART goals

To reach 300K overall traffic, you would need to divide which channel will contribute how much traffic by December 2022

To achieve 3000 MQLs, which channel, source, or activity should bring how many MQLs?

4. What would be your plan to achieve this - with a quarterly break-up

To achieve the smaller results, you need to break the entire yearly plan into quarterly plans, to make it work.

5. Activities you'll stop this year looking at its poor performance

For example,
- If paid advertising is taking too much money and effort compared to its ROI, you might need to stop.
- If organic social media is driving no results, it's time to reduce the efforts there

6. Activities you plan to initiate with use cases but will depend on various factors

For example,
- To gather emails organically, we would need to come up with lead magnets and email automation

Don't forget to showcase how it will depend on the resources, email write-ups, etc.

7. Resources you would need to implement this plan with precision

Clarify whether you need more SEO-focused writers, strategists, consultants, tools, and more here.

8. Costs that will be involved to implement this plan to achieve the goals mentioned (make sure it has the better ROI compared to the previous year)

Try including as many costs as possible to make sure the management know how much they would spend in marketing

9. Support you would need from the management or any third parties

The company needs to know that which tasks would need their support so that they are not just well-aware but even ready, whenever we ask for them.

10. What tasks would have dependencies and on whom?

For example,
If the writer is writing the content, the writer would need a go-ahead from the manager, product information from the product development team, and more!

11. What if the tasks get delayed? Do we have a plan B?

Yes, always put a plan B in case the resources are not available or the budget is shrunk.

Note: Don't forget to add "Why" of proposing anything (strategy, resources, etc.)

What else do you add to your yearly #digitalmarketing strategy?

#B2B #eCommerce #SaaS