3/ First, let’s dispense with the us vs. them mentality.
We all know: not all VCs are bad. They help founders shoot their shots.
But we also know why this warning exists. To prevent repeating the flaws of web2. VC is not perfect.
Let’s explore how web3 is improving the model.
4/ Web3 fundamentally tilts towards decentralization. Indie creators and brands, from Poolsuite to XCOPY, are bootstrapping capital directly from their communities.
Does VC “own” them? No.
Compared to web2, we are arcing towards progress—let’s not diminish this innovation.
5/ Web3 is by and large open-source, from code to block activity. Its openness and interoperability establishes the basis for decentralization.
Disclaimer: ownership can also be assigned to off-chain entities.
Because many projects can be “forked” (duplicating their underlying source), participants can simply choose to follow value-aligned derivatives if the original project becomes extractive.
This reinforces incentive alignment.
7/ Constituents can now move markets with coordinated buying and social media activity.
Web3 fundamentally shifts customer roles away from pure consumption and towards community stakeholdership—providing skin in the game and autonomy.
Web3 enables activism.
8/ Let’s also be honest about the downsides of VC in web3.
Simply put, 9/10 VC-backed companies fail.
This is a problem, but it’s also a solution. It means more companies getting to shoot their shots.
Yes, VC is a risky investment class—but it has its place in the ecosystem.
9/ Some startups in particular will need major cash infusion to have any chance at scale—more than they could raise from communities.
Infra layers like Pinata or XMTP, for instance, are well-suited to VC or hybrid fundraising models.
Not everything needs to be community-funded.
10/ However, some VCs have raised outsized capital. This can lead to startups growing too fast, and inflated markups.
Yes, some web3 startups will falter due to misaligned incentives. It’s OK to be skeptical.
But let’s be realistic: VC is a competitive industry like any other.
11/ The alternative is compelling: access to community capital that derisks businesses by creating meaningful network effects.
Bored Ape Yacht Club is sitting on a 9-figure warchest. Bootstrapped. No VC.
For many, this represents an upgrade from traditional financing.
12/ But implying that VC simply doesn’t have a place in web3, or that its incentives are universally incompatible, doesn’t leave room for innovators who need that institutional capital for a real shot at success.
If you’re building today, keep your options on the table.
13/ OK. Now that we’ve established nuance (on Twitter, no less), let’s answer the question:
14/ Who owns web3?
Developers
Miners
Startups
VCs/investors
Users
In short, everyone. But what’s important now is getting the distribution of ownership right.
That’s why Jack tweeted. Because we need people fighting to bend web3 towards decentralization and equality.
15/ Remember: drawing battle lines and stereotyping each other isn't in the spirit of web3. We need nuanced, patient conversation—not scare tactics.
If done right, web3 will succeed in part thanks to VC, not despite it. Much like web2, but now with better incentive structures.
16/ So, what can we do to support the best outcome for web3?
-listen
-explore nuance
-keep an open mind
-encourage collaboration
-embrace decentralization
-manifest gonna make it energy
This concludes today's tweetstorm.
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1/ A playbook for launching successful NFT collections. 🧵
2/ NFTs are hard. From technical implementation, to marketing, to fostering a community, there are dozens of steps to manage. And ignoring any one of them can tank your brand.
Let’s dive deep, starting from ideation all the way to post-launch execution.
3/ Identify your vision
Root it in what makes you, you. If you’ve been developing expertise for years, lean in. It’s the only way to earn confidence in your project.
Could be your professional experience, art, gaming, defi, community… whatever. Just own it. Broadcast it.
2/ It's 2021, and people are unlocking unprecedented value in communities. The kind you would never sell.
And with the additional financial and social incentives enabled by web3, the benefit of finding your tribe has never been so rewarding.
We are entering a renaissance.
3/ Creating that kind of value is one of the most difficult things you can accomplish. It is a delicate balancing act, and you are competing in a fierce attention economy.
In my opinion, it it more difficult than building any startup.
It took seven years, but we finally earned a $100M+ exit.
So many hard-learned lessons—hopefully sharing them here will give you an advantage.
A checklist of everything it took. 🧵
🌀 Product, Pt. 1: The Star of Your Business
☑ Root product development in customer intel + feedback
☑ Insert your brand into customer routines
☑ Substantiate claims with case studies and focus groups
☑ Research + incorporate third party data; monitor + explore trends
🌀 Product, Pt. 2
☑ Consistently test + iterate; development is never done
☑ Quality check partners like your brand depends on it
☑ Nail a pricing and loyalty strategy
☑ Expand into categories that are not just opportunistic, but construct a larger brand narrative
1/ How to turn your friends and family on to crypto, NFTs, and web3—without overwhelming them. 🧵
2/ Let’s begin with the most important principle: don’t be heavy-handed.
People are right to be skeptical of crypto. There’s been a lot of conflicting information and concerns about security. The last thing you want is to be seen as a salesperson or a zealot.
Go at their pace.
3/ Start with audio. 5,000 articles are dense and inaccessible. The written word can reinforce feelings of confusion.
Instead, send a conversation—something that makes them feel like they’re in the room. This @cdixon@naval chat is a great place to start.