From 2008–2010, hanging out on Twitter felt like spending 24/7 at a tech conference where everyone who was anyone was in attendance.

By 2015, Twitter morphed into the crossroads of culture and politics—but energetically, it still felt like the place to be.
For me, this remained true through most of 2021.

But recently, something shifted—something SIGNIFICANT.

For the first time in at least a decade, the energy of growth and change is NOT concentrated on a social media platform.
The new energy is DECENTRALIZED across GitHub, Discord, YouTube, Twitch, Twitter, crypto exchanges, and NFT trading platforms.

And while this is certainly aligned with the growth of blockchain technology, it’s (notably) not a result of it.
Indeed, this decentralization of energy is happening ahead of the coming wave of tech decentralization!

For anyone trying to align themselves with this new energy, this can be annoying and confusing because there’s no clear place to look for consensus or direction.
But this is a feature, not a bug!

The frontier, the wild west, whatever you want to call it—

is identifiable as such because of the lack of centralized order.

Out here, it’s up to you.

YOU make tough choices—some will pay off, others will not.

This is the price of freedom 🦅
As I look back over the last 14 years of tech—and specifically at the pendulum swings toward, away from, and then back toward decentralization…

One thing stands out above everything else:

WHEN and WHERE the energy comes together are critically important.
And for the first time in a VERY long time—maybe since 2006?—this is happening in a decentralized way across a variety of platforms.

•••••

Imagine a typical funnel that goes from a big volume to a small volume.

Everything gets squeezed into a tighter, more uniform flow.
That’s centralization 📉

Now flip that funnel upside-down—

You start with compact uniformity, but pretty soon, you end up with a huge—and growing—spread of energetic flows.

That’s decentralization 📈
Ultimately, I think it’s amazing I’ve been able to have a front row seat for these historical arcs:

On the first go-round, we achieved meta decentralization, but without a key component: PRIVACY.
Centralization offered us a lifeboat that enabled us to continue down various tech rabbit holes without solving the harder problem (privacy) first.

But now we stand on the event horizon of the privacy problem.

Troops are being deployed to the front lines all over the internet.
These troops are already decentralized, and now they’re spontaneously organizing themselves to usher in the second era of tech decentralization.

Everything we currently know is going to be affected by this massive shift.

How?

I can’t say—it’s an emergent order!

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More from @pearsonified

21 Dec
The process of MINTING things to the blockchain has resulted in a new CONSIDERATION LANDSCAPE.

Due to the FRICTION and COST of minting, we now want to make damn sure we’re dealing with something *actually* worth minting.
A random blog post?

Probably NOT blockchain material.

But a contract that requires action from both sides?

Absolutely.

What else should be minted?

Property deeds, licenses, registrations, research papers…
I’ve mentioned this before, but it’s worth repeating here:

I’d like to see a special blockchain for journalistic outfits where publishing requires a nominal gas fee, but issuing a CORRECTION to an existing article requires an extremely onerous fee—perhaps even destroyed tokens!
Read 4 tweets
28 Oct
🧠 THOUGHT OF THE DAY 🧠

MOST of the transactions that COULD take place do not actually occur because they fall beneath the MINIMUM TRANSACTION THRESHOLD (MTT).

The MTT is an artifact of the need to involve a “trusted third party” in all transactions.
Because of this MTT, it’s literally impossible to establish a TRUE, completely efficient pay-as-you-go plan for ANY GOOD OR SERVICE!

As a result, some segment of the market pays too much for goods/services they don’t use, and another segment pays too little for what they DO use.
This transactional efficiency problem affects everyone, and from my perspective, the most significant effects are psychological.

If you’ve ever looked at various payment models and thought, “This doesn’t quite fit,” you’re right! Thanks to the MTT, a perfect match is impossible.
Read 8 tweets
28 Aug
The battle for humanity’s future doesn’t have a direct historical antecedent.

In other words, it’s not Christians vs. Muslims, Axis vs. Allies, or any other “rivalries” we all recognize.

Nope. Instead, it’s…

CENTRALIZATION vs. DECENTRALIZATION 🥊
Perhaps most fascinating is how the origin of these forces has shifted away from church, culture, and governance…

…to corporations, which have become the strongest players in the world.

(Indeed, many corporations have a greater impact on world GDP than 80% of countries.)
For these corporations, CENTRALIZATION is the path to the two things they want most:

• More PROFIT
• More CONTROL

But since there’s no free lunch, we must also examine the TRADE-OFFS corporations accept with their myopic push for centralization.
Read 18 tweets
20 Jul
🚨 Want to fight back against Big Tech? 🚨

First, you must understand Big Tech’s primary source of power—CENTRALIZATION.

Here’s an example of how this works:

With Twitter, you use their app to post content to the site…

And that’s where your ownership/control ENDS.
At this point, what happens with your content is entirely up to Twitter:

• Do your tweets show up in your followers’ timelines?

• If you get banned, you LOSE your content!

• What if you want to reference old content to re-publish on a different platform?
Obviously, if you get banned, you lose access to Twitter. More specifically, you lose your audience, which is significant blow…

But IMO, that’s not the worst part!

No—losing your content and being unable to reference it or publish it elsewhere is an absolute DEATH BLOW ☠️
Read 17 tweets
17 Jul
At least 98% of people who purchase #WordPress Themes make the following mistake:

Their purchase is *completely* predicated on acquiring a Theme that gives them the “look” they think they want.

They don’t consider what matters to visitors AT ALL.
What do visitors want?

• Speed — pages must load FAST on every device

• Clarity — no scrolling required to get to the point (no hero images, no ads, no BS)

• Ease of Use — great typography, clear + adequate spacing, and NO CLUTTER

• Simplicity — less is more!
But what do most prospective website owners want?

An aesthetic they deem worthy of how they see themselves.

A little bit of visual pizzazz. Some “oomph.”

Now ask yourself:

What does any of that have to do with the website *actually working* for visitors?
Read 7 tweets
24 May
Today is the last day of my 30s.

I'll do some deadlifts later tonight and then post my annual shirtless selfie tomorrow 😘
In August 2005, I took the first steps toward my own entrepreneurial path by teaching myself HTML and CSS.

By September, I created an ecommerce site that funded my next 4 months of learning.

And by January 2006, I was the most sought-after freelancer in the #WordPress space.
It would still be another two years before launching my first piece of software, the Thesis Theme for #WordPress.

In reality, this was a COVER for my next period of intense learning, where I taught myself PHP and JS.

I also began exploring template and typography dynamics.
Read 28 tweets

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