At least 98% of people who purchase #WordPress Themes make the following mistake:
Their purchase is *completely* predicated on acquiring a Theme that gives them the “look” they think they want.
They don’t consider what matters to visitors AT ALL.
What do visitors want?
• Speed — pages must load FAST on every device
• Clarity — no scrolling required to get to the point (no hero images, no ads, no BS)
• Ease of Use — great typography, clear + adequate spacing, and NO CLUTTER
• Simplicity — less is more!
But what do most prospective website owners want?
An aesthetic they deem worthy of how they see themselves.
A little bit of visual pizzazz. Some “oomph.”
Now ask yourself:
What does any of that have to do with the website *actually working* for visitors?
When website owners confront this, most immediately engage in (ir)rationalization:
• Speed? The sales page says it’s fast, so I don’t have to worry about this!
• Clarity? Ease of use? I like this design, so that means it’ll work for visitors.
• Simplicity? It’s fine.
This lack of thinking is precisely why the Focus #WordPress Theme exists.
Fact is, putting visitors first is NOT SEXY and not something most prospective website owners want to think about because it mostly lives outside the “enthusiasm zone.”
Instinctively, we want to be enthused when we start a new venture.
We naturally want to focus on what delights US.
But what’s the point of a website?
It has no value unless it has value to VISITORS.
If you refuse to acknowledge this, you aren’t serious.
And UNTIL you acknowledge this, you are doomed to waste not just money, but also TIME, the most valuable resource we have.
Even worse, your slow-ass website is guaranteed to waste a ton of your time AND your visitors’ time for as long as you refuse to focus on what matters.
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Most people don’t realize how incredibly rare it is to produce significant, useful, interesting content—specifically WRITTEN content—for a period of 5 years or more.
The dedication and consistency of effort required are extremely uncommon traits.
HOWEVER...
Short-form content is changing this reality by reducing FRICTION on both sides—creation and consumption.
Example:
I’ve run websites since 2005 yet never blogged consistently for more than 2 years.
But I’ve been shitpoasting on Twitter non-stop for 13 years!
Why?
FRICTION!
Twitter takes the edge off.
My tweets don’t have to be perfect.
Hell, they can only include 280 characters—how much pressure can there be?
This opens up a much broader range of written experiences and emotions.
My man @jackmurphylive provided some great insights after my thread went viral, and I've watched him employ a very smart strategy after his own threads went viral.
Let's take a closer look...
A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
But these new followers have essentially been dropped into an arbitrary spot your timeline.
They know which content brought them to you, but they may not have *any* real idea what you're about.
To make the most of these new connections, you've got to get them "on board."
On Twitter—and in business, generally—getting new people up to speed is called "onboarding."
The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT: