At least 98% of people who purchase #WordPress Themes make the following mistake:

Their purchase is *completely* predicated on acquiring a Theme that gives them the “look” they think they want.

They don’t consider what matters to visitors AT ALL.
What do visitors want?

• Speed — pages must load FAST on every device

• Clarity — no scrolling required to get to the point (no hero images, no ads, no BS)

• Ease of Use — great typography, clear + adequate spacing, and NO CLUTTER

• Simplicity — less is more!
But what do most prospective website owners want?

An aesthetic they deem worthy of how they see themselves.

A little bit of visual pizzazz. Some “oomph.”

Now ask yourself:

What does any of that have to do with the website *actually working* for visitors?
When website owners confront this, most immediately engage in (ir)rationalization:

• Speed? The sales page says it’s fast, so I don’t have to worry about this!

• Clarity? Ease of use? I like this design, so that means it’ll work for visitors.

• Simplicity? It’s fine.
This lack of thinking is precisely why the Focus #WordPress Theme exists.

Fact is, putting visitors first is NOT SEXY and not something most prospective website owners want to think about because it mostly lives outside the “enthusiasm zone.”
Instinctively, we want to be enthused when we start a new venture.

We naturally want to focus on what delights US.

But what’s the point of a website?

It has no value unless it has value to VISITORS.

If you refuse to acknowledge this, you aren’t serious.
And UNTIL you acknowledge this, you are doomed to waste not just money, but also TIME, the most valuable resource we have.

Even worse, your slow-ass website is guaranteed to waste a ton of your time AND your visitors’ time for as long as you refuse to focus on what matters.

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More from @pearsonified

24 May
Today is the last day of my 30s.

I'll do some deadlifts later tonight and then post my annual shirtless selfie tomorrow 😘
In August 2005, I took the first steps toward my own entrepreneurial path by teaching myself HTML and CSS.

By September, I created an ecommerce site that funded my next 4 months of learning.

And by January 2006, I was the most sought-after freelancer in the #WordPress space.
It would still be another two years before launching my first piece of software, the Thesis Theme for #WordPress.

In reality, this was a COVER for my next period of intense learning, where I taught myself PHP and JS.

I also began exploring template and typography dynamics.
Read 28 tweets
29 Mar
Scott is accusing naysayers of not providing "reasons," but he hasn't provided any, either (only an assertion).

My issue with his assertion is that a huge swath of commerce will only be available to people with vaccine passports.

Hegemony is more likely than rogue agents.
We've already seen this with COVID responses since March 2020.

In places like Austin, for example, there is no longer a mask mandate.

However, EVERY BUSINESS is still requiring masks due to SOCIAL PRESSURE from local shitlibs.

Want to participate in commerce?

You need a mask.
I also understand the larger implication of Scott's assertion—that over time, the will of the people will bear itself out.

I agree on principle, but social forces are fickle and operate on local time scales.

In a state like Florida, you may be able to participate in commerce...
Read 6 tweets
14 Mar
Most people don’t realize how incredibly rare it is to produce significant, useful, interesting content—specifically WRITTEN content—for a period of 5 years or more.

The dedication and consistency of effort required are extremely uncommon traits.
HOWEVER...

Short-form content is changing this reality by reducing FRICTION on both sides—creation and consumption.

Example:

I’ve run websites since 2005 yet never blogged consistently for more than 2 years.

But I’ve been shitpoasting on Twitter non-stop for 13 years!
Why?

FRICTION!

Twitter takes the edge off.

My tweets don’t have to be perfect.

Hell, they can only include 280 characters—how much pressure can there be?

This opens up a much broader range of written experiences and emotions.
Read 5 tweets
5 Apr 20
My man @jackmurphylive provided some great insights after my thread went viral, and I've watched him employ a very smart strategy after his own threads went viral.

Let's take a closer look...

A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
But these new followers have essentially been dropped into an arbitrary spot your timeline.

They know which content brought them to you, but they may not have *any* real idea what you're about.

To make the most of these new connections, you've got to get them "on board."
On Twitter—and in business, generally—getting new people up to speed is called "onboarding."

The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT:

• informative threads
• hall-of-fame tweets
• articles
• videos
• podcasts
Read 14 tweets
2 Apr 20
From November 2003 through July 2005, I worked in the prepaid cell phone and phone card industry.

Most of my work was in BFE meth towns and urban ghettoes.

I learned things about the poor in this country that most of you wouldn't believe.
The situation was HORRIBLE in 2005.

The opioid crisis was already in full swing in rural Kentucky, Indiana, Illinois, Missouri, and Ohio.

Small-town South Carolina was no better.

To think we are 15 years removed from that...

and things have only gotten worse...

*shudders*
Back then, small towns in Western Kentucky had *nothing* going on.

"Commerce" amounted to a Super 8 motel, a few gas stations, and fast food.

If you were in one of the better towns, you might have had the option to feast at Applebee's.
Read 28 tweets
16 Dec 19
I'm not waiting for your sh*t to load.

I'm not turning off my ad blocker.

I'm not taking action on your stupid pop-up form.

I'm not clicking a cookie consent button.

I'm not gonna put forth effort to cut through the ridiculous information density in your design.
I'm not reading text with horrible typography metrics.

I'm not reading *anything* over 115 characters per line.

I don't give a sh*t about your irrelevant hero image.

I'm not scrolling through a bunch of crap to get to the reason why I ended up on your site in the first place.
I'm not reading the 37 links in your navigation menu.

I'm not trying again after I moused over your dropdown navigation, but it disappeared because I moused too far.

Your "related posts" are obviously automated and irrelevant. Try harder.

No, I'm not emailing you for a price.
Read 5 tweets

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