Today is the last day of my 30s.

I'll do some deadlifts later tonight and then post my annual shirtless selfie tomorrow 😘
In August 2005, I took the first steps toward my own entrepreneurial path by teaching myself HTML and CSS.

By September, I created an ecommerce site that funded my next 4 months of learning.

And by January 2006, I was the most sought-after freelancer in the #WordPress space.
It would still be another two years before launching my first piece of software, the Thesis Theme for #WordPress.

In reality, this was a COVER for my next period of intense learning, where I taught myself PHP and JS.

I also began exploring template and typography dynamics.
At age 29, I decided to take Thesis in a new direction, moving from file-based to data-based templates.

This had never been done before. It was a huge project that would consume the next 4 years of my life.

In the meantime, I released Golden Ratio Typography at age 30.
Golden Ratio Typography (GRT) was/is fundamentally tied to my software—it's the foundation upon which ALL design output rests.

Even today, this is probably my single greatest insight.

You can play around with GRT yourself. Check it out! 👇🏿
At 31 years of age, I released my largest project ever...and it was a complete disaster. (At least initially...)

Thesis 2.0 was seen as a red herring by many—promised for years, but it never appeared!

But on October 2, 2012, I revealed it to the world.

The response?

People weren't ready for Thesis 2.0, and Thesis wasn't ready for them.

I put my head down for another 18 months and *finally* carried out my vision just before my 33rd birthday.

At that time, I discovered I was gonna become a dad 🥳

And I literally retired for 2 years.
I had spent 4 straight years developing a new platform...

Dealing with being cancelled at age 29 (I left that part out, lol)...

And then trying to manage a deluge of negative press that nearly destroyed my business.

I was DONE.

So I played about 350 rounds of golf instead.
I didn't even *think* about work again until just after my 35th birthday.

My precious daughter was 1 year old; I was unhappy with my performance in golf tournaments; and I was in a loveless marriage.

It's no wonder that I struggled to find any momentum or joy.
I'd spend another 2 years managing the decline of my business and failing to produce anything creative.

Just before my 37th birthday, I'd had enough.

I separated from my wife and focused on creating space for myself.

Giving myself room to get in touch with my own vision again.
Slowly but surely, I brought all my systems back online:

• Started recording videos

• Gave the Golden Ratio Typography Calculator its "forever home" in July 2018

• Rebuilt my personal site in September 2018

• Began building the Focus #WordPress Theme in October 2018
During this process, I also had to rebuild my company's website and customer database (@DIYthemes).

Needless to say, my 37th year was one of the most pivotal of my life.

After years as a headless horseman, I "found the reins" and got back on the trail.
By my 38th birthday in 2019, I had changed my health, business, and life:

• I fully committed to a HFLC diet and was back to regular resistance training

• The Focus #WordPress Theme had helped re-establish a positive trajectory for my business

• I felt like the me I love
Unsurprisingly, these internal changes led to positive external changes as well.

I attracted pure love—@OlgaPechnenko—into my life.

I was able to provide a more wholesome family home for my daughter.

Focus graphs? Still going up 📈

I even shot my best round of golf (-2)
Just before my 39th birthday, I learned I was going to become a Daddy for the second time 👶

But this one? A son! 🤩

And I got a new step-son, too ⚽️

On my 30th birthday, I was cash rich.

But 9 years later, I learned what "rich" truly means 🙏🏿
Stories aren't interesting without some drama, though.

In July 2020, I finally began going through divorce proceedings, which I had avoided since 2018.

This led to a cascading series of events that would change everything in my life as my 30s came to an end.
First, I had to sell my beloved home ( and purchase a newer, cheaper one that could accommodate my family.

This ended up being a 3.5-month ordeal that consumed ALL of my attention and energy.

Second, my ex demanded my daughter go to a public school pod.
Third, my son Maksim was born in December 2020!

He changed my outlook and psychological anchoring more than I had anticipated.

1 kid? Ok, whatever.

2 kids? That's a FAMILY, homey.

The reality hit me like a ton of bricks—I had a woman and *3* kids now!
Meanwhile, the divorce proceedings were going horribly.

The other side's attorneys were bottom-of-the-barrel morons.

We went through 3 rounds of DISCOVERY in what was essentially a basic b*tch divorce.

Complete waste—hell, ROBBERY—of time, energy, and money.

Just awful.
I paid tens of thousands of dollars for pointless hearings where nothing was decided and the judge only got pissed off at the other side for how unprepared and unprofessional they were.

Worse, I was unable to engage in creative work because this nonsense was stealing my energy.
Mercifully, court day arrived one month before my 40th birthday.

But the day itself was anything but merciful.

It was an absolute rout perpetrated by a man-jawed female judge who was essentially Jodie Foster in Contact but with black hair.

Everything would change once again.
And that's where I stand today, here on the eve of my 40th birthday.

Lots of turmoil recently, but it all feels like a cleansing and reorganization necessary to catapult me into the next decade.

Looking back on my 30s, I feel equal parts pride and disappointment...
But here's the thing—

Whatever I feel disappointed about is a product of [1] denying myself and [2] not having a strong enough vision about where I wanted to go.

Those are correctible issues that are 100% on me.

I know this now and anticipate a LEGENDARY decade in my 40s 🤙🏿
Not even sure why I shared this today—I certainly didn't wake up intending to do so.

But here's the thing, fam:

• Graphs don't *always* go up

• Sometimes, things get MESSY behind the scenes

• We fight many fronts simultaneously; it's rare to be winning on all of them
In other words, this is the opposite of "success porn" or "hustle porn."

This is real life, "I got kids 'n shit" stuff that normal people have to deal with...and who generally receive no real sympathy or support.

So what's the point?

Keep going!


But most of all, give yourself space to be the best version of yourself possible.

In my 30s, I stopped giving myself space and let the circumstances of my life crush my energy, desire, and creativity.

I made excuses for why this was ok and maybe even noble.

But I was WRONG.
Remaining in a toxic relationship "for the family" or "for the kids" is WRONG.

Doing so is neither noble nor a net positive for you or your children.

It's another form of spineless procrastination.

And the longer you let it go, the more it costs you.
Finally, my parting shot:

I've cleared off my plate as I head into my 40s.

I am ready to make a remarkable leap into whatever is next for me.

I hope, after reading this today, you are encouraged to get your sh*t together and do the same.

Thank you for reading 🙏🏿

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More from @pearsonified

29 Mar
Scott is accusing naysayers of not providing "reasons," but he hasn't provided any, either (only an assertion).

My issue with his assertion is that a huge swath of commerce will only be available to people with vaccine passports.

Hegemony is more likely than rogue agents.
We've already seen this with COVID responses since March 2020.

In places like Austin, for example, there is no longer a mask mandate.

However, EVERY BUSINESS is still requiring masks due to SOCIAL PRESSURE from local shitlibs.

Want to participate in commerce?

You need a mask.
I also understand the larger implication of Scott's assertion—that over time, the will of the people will bear itself out.

I agree on principle, but social forces are fickle and operate on local time scales.

In a state like Florida, you may be able to participate in commerce...
Read 6 tweets
14 Mar
Most people don’t realize how incredibly rare it is to produce significant, useful, interesting content—specifically WRITTEN content—for a period of 5 years or more.

The dedication and consistency of effort required are extremely uncommon traits.

Short-form content is changing this reality by reducing FRICTION on both sides—creation and consumption.


I’ve run websites since 2005 yet never blogged consistently for more than 2 years.

But I’ve been shitpoasting on Twitter non-stop for 13 years!


Twitter takes the edge off.

My tweets don’t have to be perfect.

Hell, they can only include 280 characters—how much pressure can there be?

This opens up a much broader range of written experiences and emotions.
Read 5 tweets
5 Apr 20
My man @jackmurphylive provided some great insights after my thread went viral, and I've watched him employ a very smart strategy after his own threads went viral.

Let's take a closer look...

A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
But these new followers have essentially been dropped into an arbitrary spot your timeline.

They know which content brought them to you, but they may not have *any* real idea what you're about.

To make the most of these new connections, you've got to get them "on board."
On Twitter—and in business, generally—getting new people up to speed is called "onboarding."

The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT:

• informative threads
• hall-of-fame tweets
• articles
• videos
• podcasts
Read 14 tweets
2 Apr 20
From November 2003 through July 2005, I worked in the prepaid cell phone and phone card industry.

Most of my work was in BFE meth towns and urban ghettoes.

I learned things about the poor in this country that most of you wouldn't believe.
The situation was HORRIBLE in 2005.

The opioid crisis was already in full swing in rural Kentucky, Indiana, Illinois, Missouri, and Ohio.

Small-town South Carolina was no better.

To think we are 15 years removed from that...

and things have only gotten worse...

Back then, small towns in Western Kentucky had *nothing* going on.

"Commerce" amounted to a Super 8 motel, a few gas stations, and fast food.

If you were in one of the better towns, you might have had the option to feast at Applebee's.
Read 28 tweets
16 Dec 19
I'm not waiting for your sh*t to load.

I'm not turning off my ad blocker.

I'm not taking action on your stupid pop-up form.

I'm not clicking a cookie consent button.

I'm not gonna put forth effort to cut through the ridiculous information density in your design.
I'm not reading text with horrible typography metrics.

I'm not reading *anything* over 115 characters per line.

I don't give a sh*t about your irrelevant hero image.

I'm not scrolling through a bunch of crap to get to the reason why I ended up on your site in the first place.
I'm not reading the 37 links in your navigation menu.

I'm not trying again after I moused over your dropdown navigation, but it disappeared because I moused too far.

Your "related posts" are obviously automated and irrelevant. Try harder.

No, I'm not emailing you for a price.
Read 5 tweets
9 Nov 19
A YangBanger just texted me.

His "persuasive pitch" was that automation will make 1 in 3 jobs obsolete by 2030.

This is utter horse sh*t.

I'll give you one example why, and you can extrapolate that out to other scenarios.

Here goes:
The jobs that exist now represent the most systematized and frictionless available.

INFINITE other job possibilities exist, but transactional friction + a lack of systems to support them make them appear to be non-viable relative to the jobs we "see" now.
Here's an example:

You own a property. It's got scads of problems that need repairs/fixing. Your landscaping is a damn mess.

Right now, you don't wanna hire some rando to do this stuff for a million reasons—trust, consistency, appearance of a "real business," etc.
Read 7 tweets

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