🚨 Want to fight back against Big Tech? 🚨

First, you must understand Big Tech’s primary source of power—CENTRALIZATION.

Here’s an example of how this works:

With Twitter, you use their app to post content to the site…

And that’s where your ownership/control ENDS.
At this point, what happens with your content is entirely up to Twitter:

• Do your tweets show up in your followers’ timelines?

• If you get banned, you LOSE your content!

• What if you want to reference old content to re-publish on a different platform?
Obviously, if you get banned, you lose access to Twitter. More specifically, you lose your audience, which is significant blow…

But IMO, that’s not the worst part!

No—losing your content and being unable to reference it or publish it elsewhere is an absolute DEATH BLOW ☠️
The centralized approach makes all of this possible.

Under this arrangement, everything you do on Twitter is something you’ve been PERMITTED to do.

But that permission can be revoked—savagely—at any time!

Twitter is the boss, and you have NO control.

Or do you? 🤔
You see, there’s a BIG SECRET Twitter doesn’t want you to know 🤫

You don’t have to give up ownership and control of your content to post it to Twitter!

Instead, you can use something called the Twitter API to post your content remotely.

You can post in a decentralized manner from apps, websites, or really any software that connects to the Twitter API.

You may have done this at some point over the past decade—apps like Twitteriffic enable remote (decentralized) posting.

But these apps got one thing wrong…

With every one of these remote-posting apps, you don’t own your content because your content only lives on Twitter.


This means you’re losing KEY BENEFITS:

• Content repurposing
• Easy historical reference
• Improving your website
But maybe you don’t want a website.

If so, I want to encourage you to change the way you think about websites!

Your website doesn’t have to “do” anything.

Instead, think of it as your own repository—

Create + store it in one place where you can do what you want with it!
What’s so great about this approach?

• It’s DECENTRALIZED: your website is the node from which your content “signal” emanates

• It’s SAFE from Big Tech: They can still cancel you, but they can’t cancel your content!

• It’s ENDURING: Family can browse content in the future
But you can’t just do this on your own—

You’ll need some special software to turn your website into a DECENTRALIZED NODE for content production.

Fortunately, this software already exists!

It’s called Focus OmniTweet, and it is THE WAY to fight back against Big Tech!
With Focus OmniTweet, you can create and post tweets or threads (like this one) to Twitter…

But in this case, you have FLIPPED THE SCRIPT because you are PERMITTING Twitter to publish content you’ve already created + published on your own property 🧠
There are other benefits, too.

For example, Focus OmniTweet automatically turns your threads into easy-to-read article pages that are PERFECT for sharing on any platform!

This drives people back to your website where you can engage them however you prefer—sales, opt-ins, etc.
These thread pages are also extremely potent for SEO and for making your website more robust.

I like to think about it like this:

I’m already putting a lot of effort into content production on social media.

But now I’m benefitting from it in a far more powerful way!
And I have OWNERSHIP + CONTROL—two things Twitter has deliberately taken from all of us.

This is the KEY to taking back power from Big Tech 🔑

This is our defense mechanism.

This is how we FIGHT BACK! 🔥

Win with Focus OmniTweet 👇🏿

You probably thought moving to other platforms like Gab, Parler, or Clubhouse was the most effective way to fight back against Big Tech.

Unfortunately, those are all just variations of the same basic problem—centralized platforms where you lose control, ownership, and benefits.
But now you see why other platforms can NEVER solve this problem!

It takes a DECENTRALIZED approach to take down a centralized leviathan.

And Focus OmniTweet is the ultimate way to do this while POWERING UP your website for the future ⚡️
Want to read this thread in its entirety?

Focus OmniTweet has you covered there, too 🤙🏿

Enjoy this easy-to-read article view with perfect typography—no need to "unroll" a thread ever again! 👇🏿


• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with pearsonified

pearsonified Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @pearsonified

17 Jul
At least 98% of people who purchase #WordPress Themes make the following mistake:

Their purchase is *completely* predicated on acquiring a Theme that gives them the “look” they think they want.

They don’t consider what matters to visitors AT ALL.
What do visitors want?

• Speed — pages must load FAST on every device

• Clarity — no scrolling required to get to the point (no hero images, no ads, no BS)

• Ease of Use — great typography, clear + adequate spacing, and NO CLUTTER

• Simplicity — less is more!
But what do most prospective website owners want?

An aesthetic they deem worthy of how they see themselves.

A little bit of visual pizzazz. Some “oomph.”

Now ask yourself:

What does any of that have to do with the website *actually working* for visitors?
Read 7 tweets
24 May
Today is the last day of my 30s.

I'll do some deadlifts later tonight and then post my annual shirtless selfie tomorrow 😘
In August 2005, I took the first steps toward my own entrepreneurial path by teaching myself HTML and CSS.

By September, I created an ecommerce site that funded my next 4 months of learning.

And by January 2006, I was the most sought-after freelancer in the #WordPress space.
It would still be another two years before launching my first piece of software, the Thesis Theme for #WordPress.

In reality, this was a COVER for my next period of intense learning, where I taught myself PHP and JS.

I also began exploring template and typography dynamics.
Read 28 tweets
29 Mar
Scott is accusing naysayers of not providing "reasons," but he hasn't provided any, either (only an assertion).

My issue with his assertion is that a huge swath of commerce will only be available to people with vaccine passports.

Hegemony is more likely than rogue agents.
We've already seen this with COVID responses since March 2020.

In places like Austin, for example, there is no longer a mask mandate.

However, EVERY BUSINESS is still requiring masks due to SOCIAL PRESSURE from local shitlibs.

Want to participate in commerce?

You need a mask.
I also understand the larger implication of Scott's assertion—that over time, the will of the people will bear itself out.

I agree on principle, but social forces are fickle and operate on local time scales.

In a state like Florida, you may be able to participate in commerce...
Read 6 tweets
14 Mar
Most people don’t realize how incredibly rare it is to produce significant, useful, interesting content—specifically WRITTEN content—for a period of 5 years or more.

The dedication and consistency of effort required are extremely uncommon traits.

Short-form content is changing this reality by reducing FRICTION on both sides—creation and consumption.


I’ve run websites since 2005 yet never blogged consistently for more than 2 years.

But I’ve been shitpoasting on Twitter non-stop for 13 years!


Twitter takes the edge off.

My tweets don’t have to be perfect.

Hell, they can only include 280 characters—how much pressure can there be?

This opens up a much broader range of written experiences and emotions.
Read 5 tweets
5 Apr 20
My man @jackmurphylive provided some great insights after my thread went viral, and I've watched him employ a very smart strategy after his own threads went viral.

Let's take a closer look...

A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
But these new followers have essentially been dropped into an arbitrary spot your timeline.

They know which content brought them to you, but they may not have *any* real idea what you're about.

To make the most of these new connections, you've got to get them "on board."
On Twitter—and in business, generally—getting new people up to speed is called "onboarding."

The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT:

• informative threads
• hall-of-fame tweets
• articles
• videos
• podcasts
Read 14 tweets
2 Apr 20
From November 2003 through July 2005, I worked in the prepaid cell phone and phone card industry.

Most of my work was in BFE meth towns and urban ghettoes.

I learned things about the poor in this country that most of you wouldn't believe.
The situation was HORRIBLE in 2005.

The opioid crisis was already in full swing in rural Kentucky, Indiana, Illinois, Missouri, and Ohio.

Small-town South Carolina was no better.

To think we are 15 years removed from that...

and things have only gotten worse...

Back then, small towns in Western Kentucky had *nothing* going on.

"Commerce" amounted to a Super 8 motel, a few gas stations, and fast food.

If you were in one of the better towns, you might have had the option to feast at Applebee's.
Read 28 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!