The battle for humanity’s future doesn’t have a direct historical antecedent.

In other words, it’s not Christians vs. Muslims, Axis vs. Allies, or any other “rivalries” we all recognize.

Nope. Instead, it’s…

CENTRALIZATION vs. DECENTRALIZATION 🥊
Perhaps most fascinating is how the origin of these forces has shifted away from church, culture, and governance…

…to corporations, which have become the strongest players in the world.

(Indeed, many corporations have a greater impact on world GDP than 80% of countries.)
For these corporations, CENTRALIZATION is the path to the two things they want most:

• More PROFIT
• More CONTROL

But since there’s no free lunch, we must also examine the TRADE-OFFS corporations accept with their myopic push for centralization.
What happens to corporations when they go all-in on CENTRALIZATION?

They lose AGILITY as an ever-expanding bureaucracy calcifies everything it touches.

They lose INNOVATION CAPACITY as a huge chunk of their energy goes toward keeping the borg alive.
Crucially, they also receive more SCRUTINY over TAXATION from governments all over the world.

But this turns out to be a calculated risk, as politicians and legislation are cheap compared to the gigantic profits yielded by CENTRALIZATION.
Centralization has a MAGNETIC EFFECT here, too.

In a never-ending search for higher profits, other corporations seek to emulate the success of their forbears.

And thus the pattern of centralization becomes the de facto standard of investment-backed businesses.
In this monkey see, monkey do environment, EVERYONE ends up on the centralization train.

It’s wild, but the following notion is now QUAINT:

Imagine a business existing solely to excel in its core competency without EVER expanding beyond that.
Another way to think about this:

You probably can’t think of a single example of a business that optimizes along its core value axis without expanding beyond it.

Investment capital GUARANTEES a business must keep expanding until it’s sold.
So this is the INCENTIVE STRUCTURE that leads us to CENTRALIZATION:

If you’re backed by investment capital, you MUST expand.

And if you must expand, centralization is the best way to do that while also securing profits as you grow.
So how is CENTRALIZATION making your world smaller and less free? Here are some examples:

• US Federal Government
• UN
• Fed
• IMF
• Google
• Facebook
• Twitter

These entities are actively consolidating power through centralization.

They hold (nearly) all the cards.
The answer—and indeed, the ONLY threat to their dominance—is a strategy of DECENTRALIZATION that must be executed by ALL ENLIGHTENED CITIZENS.

Reject the following notions:

• Endless expansion
• Profit over perfection
• Size over stability
Hallmarks of DECENTRALIZATION:

• Repeatability
• Reusability
• Portability
• Efficiency
• Smallest possible bureaucracy

Ironically, each of these qualities is either a negative or an impossibility in a CENTRALIZED system.
So what’s the conclusion here?

World War 3 is already upon us (and has been for some time).

It’s the CENTRALIZED borgs—an unholy mixture of governments, corporations, and financiers—versus everybody else.

And the only chance everybody else has is to engage in DECENTRALIZATION.
WHITEPILL TIME:

The decentralization reaction has already begun—most visibly with cryptocurrency.

Critically, this threatens all 3 levers of the Evil Axis, from financiers to corporations to governments.

But it’s not enough.
Every citizen must SHIFT THEIR MINDSET and begin actively favoring DECENTRALIZED entities over their CENTRALIZED counterparts.

Centralization is like the Sirens—luring you into a deadly trap with promises of sexiness, ease, and pleasure.
The only way we win is by creating new, decentralized environments that force the Evil Axis to adapt to a new playing field.

Fact is, we’ve been adapting to their playing field for the last 50 years.

It’s time to flip the script.

DECENTRALIZATION is the ONLY way this happens.
This means taking on more responsibility for your own life and outcomes.

Happiness, pleasure, prosperity—these are your responsibilities.

Accept this LIKE AN ADULT and start making choices that will shape our future for the better:

CHOOSE DECENTRALIZATION 💯
Read the unrolled thread (courtesy of Focus OmniTweet) on my website 👇🏿

pearsonified.com/world-war-3/

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More from @pearsonified

20 Jul
🚨 Want to fight back against Big Tech? 🚨

First, you must understand Big Tech’s primary source of power—CENTRALIZATION.

Here’s an example of how this works:

With Twitter, you use their app to post content to the site…

And that’s where your ownership/control ENDS.
At this point, what happens with your content is entirely up to Twitter:

• Do your tweets show up in your followers’ timelines?

• If you get banned, you LOSE your content!

• What if you want to reference old content to re-publish on a different platform?
Obviously, if you get banned, you lose access to Twitter. More specifically, you lose your audience, which is significant blow…

But IMO, that’s not the worst part!

No—losing your content and being unable to reference it or publish it elsewhere is an absolute DEATH BLOW ☠️
Read 17 tweets
17 Jul
At least 98% of people who purchase #WordPress Themes make the following mistake:

Their purchase is *completely* predicated on acquiring a Theme that gives them the “look” they think they want.

They don’t consider what matters to visitors AT ALL.
What do visitors want?

• Speed — pages must load FAST on every device

• Clarity — no scrolling required to get to the point (no hero images, no ads, no BS)

• Ease of Use — great typography, clear + adequate spacing, and NO CLUTTER

• Simplicity — less is more!
But what do most prospective website owners want?

An aesthetic they deem worthy of how they see themselves.

A little bit of visual pizzazz. Some “oomph.”

Now ask yourself:

What does any of that have to do with the website *actually working* for visitors?
Read 7 tweets
24 May
Today is the last day of my 30s.

I'll do some deadlifts later tonight and then post my annual shirtless selfie tomorrow 😘
In August 2005, I took the first steps toward my own entrepreneurial path by teaching myself HTML and CSS.

By September, I created an ecommerce site that funded my next 4 months of learning.

And by January 2006, I was the most sought-after freelancer in the #WordPress space.
It would still be another two years before launching my first piece of software, the Thesis Theme for #WordPress.

In reality, this was a COVER for my next period of intense learning, where I taught myself PHP and JS.

I also began exploring template and typography dynamics.
Read 28 tweets
29 Mar
Scott is accusing naysayers of not providing "reasons," but he hasn't provided any, either (only an assertion).

My issue with his assertion is that a huge swath of commerce will only be available to people with vaccine passports.

Hegemony is more likely than rogue agents.
We've already seen this with COVID responses since March 2020.

In places like Austin, for example, there is no longer a mask mandate.

However, EVERY BUSINESS is still requiring masks due to SOCIAL PRESSURE from local shitlibs.

Want to participate in commerce?

You need a mask.
I also understand the larger implication of Scott's assertion—that over time, the will of the people will bear itself out.

I agree on principle, but social forces are fickle and operate on local time scales.

In a state like Florida, you may be able to participate in commerce...
Read 6 tweets
14 Mar
Most people don’t realize how incredibly rare it is to produce significant, useful, interesting content—specifically WRITTEN content—for a period of 5 years or more.

The dedication and consistency of effort required are extremely uncommon traits.
HOWEVER...

Short-form content is changing this reality by reducing FRICTION on both sides—creation and consumption.

Example:

I’ve run websites since 2005 yet never blogged consistently for more than 2 years.

But I’ve been shitpoasting on Twitter non-stop for 13 years!
Why?

FRICTION!

Twitter takes the edge off.

My tweets don’t have to be perfect.

Hell, they can only include 280 characters—how much pressure can there be?

This opens up a much broader range of written experiences and emotions.
Read 5 tweets
5 Apr 20
My man @jackmurphylive provided some great insights after my thread went viral, and I've watched him employ a very smart strategy after his own threads went viral.

Let's take a closer look...

A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
But these new followers have essentially been dropped into an arbitrary spot your timeline.

They know which content brought them to you, but they may not have *any* real idea what you're about.

To make the most of these new connections, you've got to get them "on board."
On Twitter—and in business, generally—getting new people up to speed is called "onboarding."

The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT:

• informative threads
• hall-of-fame tweets
• articles
• videos
• podcasts
Read 14 tweets

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