6 ideas to A/B test for your next email marketing campaign
Email marketing 🧵...
A/B testing email doesn't have to be intimidating. Here are six elements you can test:
1. Subject line 2. Sender name 3. Length of copy 4. Preview text 5. Offers 6. HTML versus plain text
LET's GO!👇
1. Subject line:
This is my favourite thing to A/B because a subject line is one of the most impactful (and overlooked) parts of your email campaign. Create a few angles to choose from and split test them for different segments. It's worth investing the time.
Here are the 11 most asked interview questions for a marketing job and how to answer them...
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1. Tell me about yourself
If you appear at ease with yourself – calm, confident & collected – you’ll seem like someone they’ll actually want to work with. Give a brief overview of your background, working history, then highlight how you’ve developed & your career ambitions.
2. What are your strengths?
Discuss the key skills they’re actually looking for. Go over the skill set description in the job advert and pick 3 that apply to you.
When you’re talking about these skills, make sure to give an example of how that skill helped you in other roles.
This week I've hit 1,000 Twitter followers and wanted to share how I did it & what I learned...
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Recently I made it a goal to start speaking at conferences & signed up for @shinebootcamp in fall 2020. For the first time in my struggling relationship with @Twitter, I had people I wanted to talk to using this app.
I was overjoyed with the 40ish connections I could learn from.
I was able to plug into a community. After getting over how awkward it made me feel to talk to strangers on the internet, I found myself having real conversations. I thought it was insane when I hit 500 followers.
Here are 9 things you should include in your marketing portfolio... 🧵
1) An Effective Tagline
Make your tagline clear and catchy. Keep in mind that this is something that people will only glance at.
2) One Title
You probably aren’t an expert/ninja/guru in every area of your field. Just like a movie, you should only have one title and your title will be the theme of your portfolio. It sets an expectation for the viewer so they have an idea of what they’re about to read.