Thread by @saikatsaha

Have you read the bonus chapter: 'The biology of Bad Behavior' from @JamesClear's bestseller #AtomicHabits?

If not yet then do read it (At the end of the thread I have mentioned how to get access).

Below is a #thread on my key insights/reflections from the chapter:

#Books

Our cravings & desires are influenced by our biology.

There is research data available to prove that exposure to lead (chemical element) had a direct correlation with increased crime rates in US.

Bad habits 'could' be a biological condition and NOT moral failing.

There are some evidences that altering the structure of brain not only ignites our cravings for bad behaviors, but can also eliminate them.

The brain structures could be altered using certain treatments & drugs but may not work for everyone. As technologies take a leap, we 'may' get better at altering our biology and as a result break bad habits.

Today there are tech capabilities that can 'find out' what you are 'feeling' and leverage that insight to deliver/create value for companies. These tech capabilities could advance to 'alter' what you should be 'feeling' & form your new habits (bad for you & good for them).

Get access to this chapter (Loved the examples) & other benefits by following the below 2 steps as per @JamesClear's newsletter on 1st Jan 22:

1. Buy a copy of Atomic Habits (any format)
2. Forward your receipt or proof of purchase to [e-mail]