Personally, I get caught up writing for and to the #energytwitter crowd too much.
Peak load this. Carbon intensity that.
The reality is that most people don't care about this stuff.
In home electrification, people care about:
- The health and safety of their family
- The comfort of their home
- A whole lot of other things...
.
.
.
- Saving some money on their utility bill
- More things
.
.
.
- And then cutting their carbon footprint.
Over the next few decades we need to electrify a little more than 100 million buildings.
And if we want to succeed we need to meet people where they are.
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@GriffithSaul and the Rewiring team have brought a ton of people into the climate movement by creating a new story that is more motivating than the old sacrifice narrative.