Personality traits have a statistically significant relationship with your #startups valuation outcome:

Not charisma
Not consensus builder
Not control freak
Not headstrong
Not introv
Not judgmental
Not overconfident
Not perfectionist
Not resilient
Not risk averse
Yes methodical
Above is a from a study by Tom Eisenman from HBS, he adds an important note "While some of the attributes of founders listed above had a statistically significant relationship with valuation outcomes in bivariate analysis, none of them were statistically significant predictors in
multivariate regression. Put another way, it seems that a wide range of different founder types can succeed. And..
while choosing a talented “jockey” may be important for venture success, it isn’t easy to pick the right leader based only on readily observable characteristics like age or personality type." See Thread above.

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More from @MiroPutkonen

Jan 17,
#Startups think of the value prop as the next thing you say after the attention grabber.

It's something like: “We help (person) in the (industry) solve (pain/need) by (benefit). We work with (customer) who has (results)"

But value prop is actually a much deeper concept👇
1/9
Of the all the elements, an early-stage #startup customer value proposition is without question the most important. 👇
2/9
Your Value Prop is so important to properly understand because it is the business model attribute that drives technology, operations, marketing, profit formula. 👇
3/9
Read 9 tweets
Jan 15,
After 10+ years in sales these are the best ways I know of to map and visualise a value proposition: The Classic, Hierarchy, Time, Portfolio 👇👇👇
1/ The Classic

The classic view is the Alex Osterwalder view.

Two circles, 3 slices:

Circle 1 - Customer Profile

is your belief about addressing the jobs, pains and gains are that really matter to customers.

Circle 2 - Value map

is how you can actually intend to do that.
2/ Hierarchy

For multiple stakeholders (CXO, Director, User/Practioner).

Visualize with: Pyramids, layers, hierarchies.

Interconnected Layers include: Objectives, Business Strategies, Initiatives, Critical Capabilities, Solution Set.
Read 9 tweets

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