Thread by @MiroPutkonen

#Startups think of the value prop as the next thing you say after the attention grabber.

It's something like: “We help (person) in the (industry) solve (pain/need) by (benefit). We work with (customer) who has (results)"

But value prop is actually a much deeper concept👇
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Of the all the elements, an early-stage #startup customer value proposition is without question the most important. 👇
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Your Value Prop is so important to properly understand because it is the business model attribute that drives technology, operations, marketing, profit formula. 👇
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To survive your value proposition needs offer a sustainably differentiated solution for strong, unmet customer needs. 👇
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The strength of your value proposition does not come from how eloquently you can articulate and put words together into a sentence. You need to validate the following beliefs. 👇
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We believe that we…

- are addressing jobs that really matter to customers
- are focused on pains that really matter to customers
- are focused on gains that really matter to customers. 👇
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Value Map

We believe…

- our #Products and services really solve for high-value customer jobs.
- our #Products and services relieve top customer pains.
- our #Products and services create important customer gains. 👇
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#Startup founders should worry less about articulation (which is about pitching) but understanding. 👇

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Trust me, if you understand your customers first, you will know EXACTLY what to say to them.

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