Some quick tips based on Semantic #SEO and #NLP (but also good #copywriting) that can improve your writing skills.
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𧡠This is a thread π§΅
Avoid weasel words and fluff. Go straight to the point and remove useless adverbs or prepositions.
You should just leave the essential stuff as long as it conveys what you are trying to communicate.
You should just leave the essential stuff as long as it conveys what you are trying to communicate.
Put important entities at the beginning of your page (i.e. in the introduction).
Don't fool around and make it clear that you are talking about a given topic from a certain angle.
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Don't fool around and make it clear that you are talking about a given topic from a certain angle.
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Google must be able to distinguish if you're talking about a given topic from a specific perspective. For instance, if you are talking about the Queen band you'll probably mention words such as music genre or singer.
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The opposite is true if you're talking about Queen Elizabeth which is a totally different entity or if the page is about queens as a collective word.
Therefore, the key entities of a text should be made explicit with the right syntax.
My suggestion is to highlight what you're saying by placing important entities as subjects of your sentences rather than objects (but not all the times).
My suggestion is to highlight what you're saying by placing important entities as subjects of your sentences rather than objects (but not all the times).
Keep a clear and short syntax. This can also vary according to your target audience, although having a simple sentence structure helps with understanding.
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Both humans and machines will thank you as a more clear structure is easy to read/parse.
This is related to the dependency tree, a structure where words are nodes and relations between them are edges.
This is related to the dependency tree, a structure where words are nodes and relations between them are edges.
Rely on Phrase Based Indexing. Don't stuff keywords or useless LSI keywords (no, they don't work), instead put recurring sentences that you notice in your organic competitor pages.
More on this in a next post about n-grams and sentences!
More on this in a next post about n-grams and sentences!
Plan your structure to support internal links within the text.
If you plan in advance where to put internal links and how many you should place you'll have way less trouble when updating your content.
If you plan in advance where to put internal links and how many you should place you'll have way less trouble when updating your content.
Think about domain terms. In short, they're words that refer to the domain of your page. This is also quite similar to what said before when talking about the apparent ambiguity of the word "queen" and its variations.
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You can find domain terms from Wikipedia, competitors or simply your domain expertise/business knowledge. This is associated with context vectors, another concepts we will analyze in a future thread.
If you want to go big learn what are NER, POS tagging and Semantic Role Labeling.
This are all terms borrowed from Natural Language Processing (#NLP) that can improve your understanding of how Google is able to grasp some concepts from online text.
This are all terms borrowed from Natural Language Processing (#NLP) that can improve your understanding of how Google is able to grasp some concepts from online text.
Additional readings to hone your #SEO skills about this topic:
seobythesea.com/2021/12/what-aβ¦
seobythesea.com/2011/12/10-mosβ¦
seobythesea.com/2021/12/what-aβ¦
https://twitter.com/GiordMarco96/status/1483581803701100546
seobythesea.com/2011/12/10-mosβ¦
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