#China hires US influencers to clean its image ahead of Winter Olympics!
It was discovered that the Chinese government spent $300,000 to seek the services of influencers with hundreds of thousands of followers on platforms such as Instagram and TikTok.
It was discovered that the Chinese government spent $300,000 to seek the services of influencers with hundreds of thousands of followers on platforms such as Instagram and TikTok.
With the slogan “Together for a Shared Future,” China’s governing Communist Party and the International Olympic Committee are hoping that the spats would fade away once the Games begin.
Last month, it was discovered that the Chinese government spent $300,000 to Vippi Media, a public relations agency located in the United States, to seek the services of influencers with hundreds of thousands of followers on platforms such as Instagram and TikTok.
The deal, which was registered with the US Department of Justice, would see many online influencers generate three to five pro-China pieces of material for their social media followers from March 2022 to March 2023.
China has been hiring social media influencers to promote “Beijing and China components,” such as Beijing’s history, cultural relics, current lives of people, new trends, Chinese athletes’ training, and “touching moments,” according to an OpenSecrets report.
At least 20% of the postings focusing on “cooperation and any good aspects in China-US ties” are required to be shared by the influencers.
They are also supposed to emphasize “cooperation” on themes such as “climate change, biodiversity, new energy,” and “positive performances” in their content.
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