Personally, I get caught up writing for and to the #energytwitter crowd too much.
Peak load this. Carbon intensity that.
The reality is that most people don't care about this stuff.
In home electrification, people care about:
- The health and safety of their family
- The comfort of their home
- A whole lot of other things...
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- Saving some money on their utility bill
- More things
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- And then cutting their carbon footprint.
@GriffithSaul and the Rewiring team have brought a ton of people into the climate movement by creating a new story that is more motivating than the old sacrifice narrative.