Thread by @semrush

Hi! I'm Kristal Audain, an SEO working in product at Groundworks. Let’s talk a bit about the impact of having an SEO team mindset vs having an SEO Champion.

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Recently, companies are waking up and realizing that SEO is important to their overall strategy resulting in an increase in corporate SEO positions.

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However, more times than not, this results in only 1 or 2 SEOs on a team carrying the banner for the entire company. This can be a lonely place.

#SEOThread @SEOKristal

SEO work should not only fall on the shoulders of the “SEOs" in title but should be a team effort.

#SEOThread @SEOKristal

This can be accomplished in one of two ways: Hire SEOs who work cross-functionally outside of the SEO team or have the SEO SMEs teach other members of the team basic SEO skills based on their duties.

# SEOThread @SEOKristal

I happen to work on a unique team that has done both.

We have 5 members of the team who are currently working or have worked as SEOs in the field:
Head of SEO
SEO Analyst
Product Manager
Head of Web Development
Director of Data & Analytics

#SEOThread @SEOKristal

#SEOThread @SEOKristal

By making SEO a staple in the strategic toolkit, it makes ideation, implementation and analysis so much more effective than having 1 or 2 champions that are constantly going to bat for the cause.

#SEOThread @SEOKristal

All in all, spread the SEO wealth! Whether high level or hands on, there is room for SEO in so many different job functions and it will eliminate the need for the SEO champions to constantly reply, “Well…it depends.”

Hope you enjoyed!

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