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Feb 17 9 tweets 5 min read
Hi! I'm Kristal Audain, an SEO working in product at Groundworks. Let’s talk a bit about the impact of having an SEO team mindset vs having an SEO Champion.

#SEOThread @SEOKristal
Recently, companies are waking up and realizing that SEO is important to their overall strategy resulting in an increase in corporate SEO positions.

#SEOThread @SEOKristal
However, more times than not, this results in only 1 or 2 SEOs on a team carrying the banner for the entire company. This can be a lonely place.

#SEOThread @SEOKristal
SEO work should not only fall on the shoulders of the “SEOs" in title but should be a team effort.

#SEOThread @SEOKristal
This can be accomplished in one of two ways: Hire SEOs who work cross-functionally outside of the SEO team or have the SEO SMEs teach other members of the team basic SEO skills based on their duties.

# SEOThread @SEOKristal
I happen to work on a unique team that has done both.

We have 5 members of the team who are currently working or have worked as SEOs in the field:
Head of SEO
SEO Analyst
Product Manager
Head of Web Development
Director of Data & Analytics

#SEOThread @SEOKristal
By making SEO a staple in the strategic toolkit, it makes ideation, implementation and analysis so much more effective than having 1 or 2 champions that are constantly going to bat for the cause.

#SEOThread @SEOKristal
All in all, spread the SEO wealth! Whether high level or hands on, there is room for SEO in so many different job functions and it will eliminate the need for the SEO champions to constantly reply, “Well…it depends.”

Hope you enjoyed!

#SEOThread @SEOKristal

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Feb 18
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Jan 25
I'm Joe Hall, SEO Consultant at HallAnalysis.com. Most of my work over the years has been focused on Advanced Technical SEO Audits.

SEO Audits are pointless if they aren't implemented. Therefore, here are 4 Strategies to Get SEO Audits Implemented

@joehall #SEOThread
Often it seems as if getting your client to do what you say is impossible. Many times audits are never fully implemented or ignored completely.

We fix this with 4 strategies: Target HIPPOs, Audit Structure, Delivery Schedule, Embedded Project Management
@joehall #SEOThread
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@joehall #SEOThread
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Jan 18
Intro Tweet:

Hey! 👋 I’m Celeste Gonzalez, Junior SEO Specialist @RicketyRoo and a freelance SEO content writer. I’m here to share an often overlooked aspect of many content strategies so you can display who you are and stand out amongst the crowd.

@celestexlili #SEOThread
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@celestexlili #SEOThread
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@celestexlili #SEOThread
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Dec 14, 2021
::: Canonicalization - What, Why and How :::

Want to know about Canonicalisation?
How to handle Duplication?
What to avoid doing?

I'm Darth Autocrat, and we're going to look at Canonicalisation:
* What it is
* Why we need it
* How to do it

1/22
@darth_na #SEOThread Image : “Introduction card”, introducing guest and topic
:: What is Canonicalisation?

Definition: the selection of one of multiple as the preferred or representative version.

For SEO, this typically means picking a URL out of 2+.
But there are different reasons, methods and types of canonicalisation!

2/22
@darth_na #SEOThread Image : depiction of “canonicalisation”.  On the left it
:: Reasons for Canonicalisation

Canonicalisation is to help with two main types of issue:
Duplication and High Similarity.

Duplication can occur due to variant URLs.
High Similarity and sometimes Duplication may occur due to content/spam issues

3/22
@darth_na #SEOThread Image : Explanation of Duplicates and Highly Similar items.
Read 22 tweets

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