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Feb 17 5 tweets 1 min read
🧵Not sure what type of CTA you should add to your copy? Here are some different types to consider 👇
🧵Boosting lead inquiries
- Lead Magnets: Use when you offer something of value for free in exchange for someone’s details, like an email address. E-books, helpful guides, and similar resources can help add to your database.
- Free Trial: A “try before you buy” approach.
🧵Product Purchases
When you get down to it, you want people to find you online, like you, trust you and then buy from you. Try:
- Contact Sales
- Shop now
- Get % Off
- Book now
- Free Shipping for purchases over a certain $
🧵Entice to learn
Educating your clients is a great way to bring them on board for on-selling; you empower them through education. Try:
- Learn more
- Discover/Explore
- Enroll now
🧵Brand Awareness
If your marketing strategy is to build brand awareness, you’ll work with a different kind of CTA. You don't want people to spend money with you, sign up, or subscribe to you. Try:
- Like and share
- Enter to win

• • •

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More from @semrush

Feb 18
🧵Here's a step-by-step guide to finding and checking any website's backlinks 👇
🧵1: Open up Semrush Backlink Analytics Tool
To take a deep dive into a site's link profile, you'll want to start here: l Image
🧵 2: Enter the domain whose link profile you want to analyze
Hit 'check it,' and you'll see an overview of the backlink profile for the domain or page that you've entered, with key insights. Image
Read 9 tweets
Feb 17
Hi! I'm Kristal Audain, an SEO working in product at Groundworks. Let’s talk a bit about the impact of having an SEO team mindset vs having an SEO Champion.

#SEOThread @SEOKristal
Recently, companies are waking up and realizing that SEO is important to their overall strategy resulting in an increase in corporate SEO positions.

#SEOThread @SEOKristal
However, more times than not, this results in only 1 or 2 SEOs on a team carrying the banner for the entire company. This can be a lonely place.

#SEOThread @SEOKristal
Read 9 tweets
Feb 15
🧵 The importance of SEO is not something to overlook, and being an expert in an SEO tool is actually an important skill when working in the digital marketing industry (and something recruiters are looking for). Hang on tight while we’re explaining why:
🧵 Organic Search and digital marketing are closely connected. If you think of a search engine as the marketplace for your service, then ranking highly is a great way to market what you’ve got on offer.
🧵Organic search marketing can take a bit of time to show results, and SEO is a process that evolves with your site, meaning that you need to stay on top of it to keep benefiting.
Read 5 tweets
Jan 25
I'm Joe Hall, SEO Consultant at Most of my work over the years has been focused on Advanced Technical SEO Audits.

SEO Audits are pointless if they aren't implemented. Therefore, here are 4 Strategies to Get SEO Audits Implemented

@joehall #SEOThread
Often it seems as if getting your client to do what you say is impossible. Many times audits are never fully implemented or ignored completely.

We fix this with 4 strategies: Target HIPPOs, Audit Structure, Delivery Schedule, Embedded Project Management
@joehall #SEOThread
1: TARGET HIPPOs: The Highest Paid Person's Opinion is typically what decides which direction a team moves in. If your audit isn't appealing to the HIPPOs of an organization it likely won't get off the ground.

@joehall #SEOThread
Read 15 tweets
Jan 18
Intro Tweet:

Hey! 👋 I’m Celeste Gonzalez, Junior SEO Specialist @RicketyRoo and a freelance SEO content writer. I’m here to share an often overlooked aspect of many content strategies so you can display who you are and stand out amongst the crowd.

@celestexlili #SEOThread
When people make content strategies, they often forget to include space to create information about the company itself.

This is a missed opportunity to share who the company is, what it stands for, and its goals.

@celestexlili #SEOThread
While that may not seem important to some because you can’t rank for it, this is a holistic approach to content marketing.

This is another way to set yourself apart from the competition.

@celestexlili #SEOThread
Read 10 tweets
Dec 14, 2021
::: Canonicalization - What, Why and How :::

Want to know about Canonicalisation?
How to handle Duplication?
What to avoid doing?

I'm Darth Autocrat, and we're going to look at Canonicalisation:
* What it is
* Why we need it
* How to do it

@darth_na #SEOThread Image : “Introduction card”, introducing guest and topic
:: What is Canonicalisation?

Definition: the selection of one of multiple as the preferred or representative version.

For SEO, this typically means picking a URL out of 2+.
But there are different reasons, methods and types of canonicalisation!

@darth_na #SEOThread Image : depiction of “canonicalisation”.  On the left it
:: Reasons for Canonicalisation

Canonicalisation is to help with two main types of issue:
Duplication and High Similarity.

Duplication can occur due to variant URLs.
High Similarity and sometimes Duplication may occur due to content/spam issues

@darth_na #SEOThread Image : Explanation of Duplicates and Highly Similar items.
Read 22 tweets

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