Thread by @GiordMarco96

Some unusual ways for having content ideas in the #SEO world.

A thread to uncover creative and unusual ways of content creation with some examples and proofs 🧵

As usual, listen to your customers and have a dedicated notebook or journal.

All the information will be used to produce FAQs or discover pain points.

Super effective when you have no data or you have trouble understanding a niche.

Forums and social media offer great insights for trends and for people's opinions on a topic.

Leverage Google Discover and Google News for fast-paced content and try to create evergreen content for recurring problems.

Check this tool for Reddit: highervisibility.com/free-seo-tools…

Abstracting from a topic is a great way to increase topical authority or find new ideas.

Ignore Search Volume or other metrics, focus on describing the topic in the best possible way.

This is a killer approach if you have domain knowledge.

Check YouTube. You may find some interesting ideas or information by looking at American YouTubers, especially those dissecting a topic.

Content will be presented in a different manner but you can get a lot of insights and data that you can quote in your articles.

Podcasts/conferences. This may work in some cases, I am not a super fan of this approach.

Nonetheless, you should give it a try.

Foreign content. Do other countries offer better content or have a different take on a topic?

E.g. Articles in US and UK are more similar to each other compared to Switzerland. However, there are key differences and you should acknowledge them.

Templatize your topics and find new opportunities. You can create a content matrix in Notion to get new ideas quickly.

I learned this from @billrice's ebook and here is a very basic example.

Columns represent what type you can pick for your content.

Change the scope of your content. Do you have a listicle for the best videogames ever? Why don't you create a tons of variations too?

Best action videogames
Best tps videogames
etc.

Different intents. Maybe there are some topics where you can have commercial pages as well?

In some scenarios you may analyze a topic under a totally different macro intent.

P.S. this works with micro intents too!

Check competitors if and only if you can do better. Don't even bother if you are going to copy their content.

If you really want to be innovative check 3-4 foreign countries and get ideas from there.

You can estimate best pages with some tools. Don't blindly trust them tho!

Check my other thread for Google Search Console analysis and spotting new content ideas.

https://twitter.com/GiordMarco96/status/1498666578044493826

Consider the creation of guides or long-form content for competitive topics. This can work to create landing pages when you have no clue.

You can test this approach and see what works.

Write first, optimise later. You get more content ideas this way and you can extract GSC data to see what you are missing out.

Look for high Impressions and low Clicks. More in the tweet above linking to my other thread.

Want some solid proof of abstraction and topical authority?

This set of unbranded queries has a CTR of almost 50%, you know why? Low competition and plenty of featured snippets (that I stole).

Tools lack data, be creative with the exercises I illustrated in this topic. This is more effective in non-English speaking countries because you are more likely to face a weaker competition.

This isn't always the case uh

My main suggestions are to use Google Search Console data and creating topical maps for abstraction.

I would suggest you Notion and a mind mapping tool, that's it. For the rest I just use Python and sometimes Google Sheets.

I am currently working on something more advanced in the meanwhile, stay tuned for more content!