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Marco Giordano 🇺🇦 Profile picture
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Mar 4 • 7 tweets • 3 min read
I updated my Google Colab file about Google Search Console data analysis in #Python. Now you have more plotting options for query count.

Future versions will include improved clustering and other types of in-depth analyses. 🧵

colab.research.google.com/drive/1hXuKuf8…
If you want a preview you can read what's inside this article:

oncrawl.com/technical-seo/…
Querycat is a good way to cluster but I am starting to prefer other solutions.

Like this one from @LeeFootSEO

searchenginejournal.com/semantic-keywo…
Another article you can find interesting is this one from @cyberandy

wordlift.io/blog/en/keywor…
Since query count is super important and you can do much more with these data, I will be sure to update the Colab in the next future.
Interesting stuff in my previous thread as well:

I am continuing to study Python for #SEO, I think it will take some months to release two more notebooks.

I am working on some drafts for the next articles and on my personal website too.

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More from @GiordMarco96

Marco Giordano 🇺🇦 Profile picture
Mar 4
What is Natural Language Processing (#NLP) and why it is so important for #SEO?

There are some clear benefits but first we need some clear explanations.

This thread shows you why this subject can improve your results and the role it plays in modern search engines. 🧵
NLP is a branch of Machine Learning that enables machines to understand and process natural language, i.e. what we humans say.

Our language is complex, ambiguous and sometimes misleading, it's a tough job for a machine!
More specifically, it's a subset of Computer Science, Linguistics and Artificial Intelligence.

Computational Linguistics is another subject closer to Linguistics than it is to Engineering. You can think of NLP as the other way around.

Source: direct.mit.edu/coli/article/4… Image
Read 28 tweets
Marco Giordano 🇺🇦 Profile picture
Mar 3
Some personal considerations about the new trends in #SEO and the influence of coding and data in my journey.

This is a personal thread focused on explaining how different subjects can influence you 🧵
I started with #Python relatively early, I was into R before. The concept doesn't change either, they are just tools.

I decided to get into coding because I felt it was my route. I am improving everyday but I am still far from the biggest names in the industry or elsewhere.
I've always noticed that data are still misused by companies and there is a lot of misinformation.

Think about all the people using Excel as a database or SEO case studies with super weak proofs.

This is just the tip of the iceberg.
Read 25 tweets
Marco Giordano 🇺🇦 Profile picture
Mar 2
Some unusual ways for having content ideas in the #SEO world.

A thread to uncover creative and unusual ways of content creation with some examples and proofs 🧵
As usual, listen to your customers and have a dedicated notebook or journal.

All the information will be used to produce FAQs or discover pain points.

Super effective when you have no data or you have trouble understanding a niche.
Forums and social media offer great insights for trends and for people's opinions on a topic.

Leverage Google Discover and Google News for fast-paced content and try to create evergreen content for recurring problems.

Check this tool for Reddit: highervisibility.com/free-seo-tools…
Read 18 tweets
Marco Giordano 🇺🇦 Profile picture
Feb 27
Some important #Python concepts that you need to understand, especially if you are an #SEO Specialist and have no clue about this sort of stuff.

You have to do some research, this is just an introduction.

A thread containing the essential that you need for Python 🧵
Lists. Used to contain multiple elements in a single variable, including different types, i.e. numbers with letters etc.

You will often work with lists as they are everywhere.

E.g.

example_list = ["dog", "cat"]
Sets. You probably studied them at school, I am quite sure.

It's a collection of items without duplicates. Therefore, if you want to remove duplicates from a list you can convert to a set first and then retransform into a list.
Read 23 tweets
Marco Giordano 🇺🇦 Profile picture
Feb 25
Some of the best tools that can help you as an #SEO Specialist.

They are mostly related to digital marketing and/or copywriting, so don't expect the usual stuff.

A thread about improving productivity and your organization with tools, including personal advices 🧵
Notion. A workplace solution to have almost anything in one place.

Great for having order in your life and combine different templates, such as lists, tables and so on.

I am using it to define future plans or create new templates.
Google Docs/Sheets. I prefer them over the MS counterparts because they are more focused on collaboration.

Moreover, you have a better integration with Google APIs, which is great for SEO.

Google for the win, I guess.
Read 20 tweets
Marco Giordano 🇺🇦 Profile picture
Feb 24
Some unusual soft skills or underrated stuff that can be beneficial for #SEO Specialists (and others).

This is a thread that will cover not-so discussed topics...

mostly because we are too busy thinking that leadership and communication are the only good ones 🧵
Coldness. Super underrated imho, the ability of staying focused on something is essential.

This is what I learned after many times I couldn't solve certain problems.
Persuasion. No, this is not just communication. It's the art of convincing someone.

It can be used for good and bad things, it's up to you.
Read 25 tweets

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