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Marco Giordano πŸ‡ΊπŸ‡¦ Profile picture
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Mar 7 β€’ 11 tweets β€’ 4 min read
The top 10 of my best threads 🧡 for February 2022. A general recap in case you missed some of the stuff I posted.

Ideal for #SEO Specialists and anyone interested in learning #Python and #contentmarketing.
Important Python concepts to learn for SEO Specialists.

SEO tips coming from my personal experience with an online magazine.

Tips for graduates who want to join the SEO world.

Alternative take on Keyword Research. When no research is better than anything.

SEO tips of any kind to boost your game.

In-house SEO advices.

Keyword Research, SERP analysis and considerations for research.

Introduction to BERTopic, a Python library for topic modeling.

Best non-SEO tools to improve the workflow of an SEO Specialist.

Python and NLP for Semantic SEO.

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More from @GiordMarco96

Marco Giordano πŸ‡ΊπŸ‡¦ Profile picture
Mar 8
The importance of evergreen content in your #SEO strategy. Publishers may tend to focus too much on news because you know, popular topics = clicks.

This thread will explain you why it is not sustainable in the long term and some practical examples to change mindset 🧡
News content is time sensitive. You can have 5000 clicks today and zero tomorrow, you have to keep the ball running.

This may prove stressful enough in the long run and that is why balance is important.

Strategically leverage news to increase brand awareness and presence.
Evergreen refers to content that is not time sensitive and is not particularly subject to seasonality or timeframes.

Search demand is constant through years. They usually tackle recurring problems or super generic topics.

This is where you should apply Semantic SEO strategies.
Read 34 tweets
Marco Giordano πŸ‡ΊπŸ‡¦ Profile picture
Mar 6
Some of the best things to do to step up your #SEO game imho.

This is a list of considerations that are not often discussed. We tend to focus more on hard skills rather than spending some time to understanding ourselves.

This is a thread based on my personal experience 🧡
Read more about patents and understand what happens behind the scenes.

This is necessary to understand why certain phenomena happen and how search engines could evolve in the next future.

A lot of advanced stuff is buried there.

As usual:

seobythesea.com
Test different things and challenge best practices. Don't think of SEO as an immutable process, it's more of a flow.

This is the problem I have with checklists. Treating every scenario as the same and lacking the flexibility to adapt to new contexts.

SEO is unpredictable.
Read 29 tweets
Marco Giordano πŸ‡ΊπŸ‡¦ Profile picture
Mar 4
What is Natural Language Processing (#NLP) and why it is so important for #SEO?

There are some clear benefits but first we need some clear explanations.

This thread shows you why this subject can improve your results and the role it plays in modern search engines. 🧡
NLP is a branch of Machine Learning that enables machines to understand and process natural language, i.e. what we humans say.

Our language is complex, ambiguous and sometimes misleading, it's a tough job for a machine!
More specifically, it's a subset of Computer Science, Linguistics and Artificial Intelligence.

Computational Linguistics is another subject closer to Linguistics than it is to Engineering. You can think of NLP as the other way around.

Source: direct.mit.edu/coli/article/4…
Read 28 tweets
Marco Giordano πŸ‡ΊπŸ‡¦ Profile picture
Mar 4
I updated my Google Colab file about Google Search Console data analysis in #Python. Now you have more plotting options for query count.

Future versions will include improved clustering and other types of in-depth analyses. 🧡

colab.research.google.com/drive/1hXuKuf8…
If you want a preview you can read what's inside this article:

oncrawl.com/technical-seo/…
Querycat is a good way to cluster but I am starting to prefer other solutions.

Like this one from @LeeFootSEO

searchenginejournal.com/semantic-keywo…
Read 7 tweets
Marco Giordano πŸ‡ΊπŸ‡¦ Profile picture
Mar 3
Some personal considerations about the new trends in #SEO and the influence of coding and data in my journey.

This is a personal thread focused on explaining how different subjects can influence you 🧡
I started with #Python relatively early, I was into R before. The concept doesn't change either, they are just tools.

I decided to get into coding because I felt it was my route. I am improving everyday but I am still far from the biggest names in the industry or elsewhere.
I've always noticed that data are still misused by companies and there is a lot of misinformation.

Think about all the people using Excel as a database or SEO case studies with super weak proofs.

This is just the tip of the iceberg.
Read 25 tweets
Marco Giordano πŸ‡ΊπŸ‡¦ Profile picture
Mar 2
Some unusual ways for having content ideas in the #SEO world.

A thread to uncover creative and unusual ways of content creation with some examples and proofs 🧡
As usual, listen to your customers and have a dedicated notebook or journal.

All the information will be used to produce FAQs or discover pain points.

Super effective when you have no data or you have trouble understanding a niche.
Forums and social media offer great insights for trends and for people's opinions on a topic.

Leverage Google Discover and Google News for fast-paced content and try to create evergreen content for recurring problems.

Check this tool for Reddit: highervisibility.com/free-seo-tools…
Read 18 tweets

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