Hiring woes and writers: Why is it a struggle? [Mini 🧵🧵🧵]
Some #writers are genius #marketers.
They plug into a company and intuitively understand pain points better than the internal team.
This is what many people are trying to hire for.
The biggest problems I've seen 👇
Some #writers are genius #marketers.
They plug into a company and intuitively understand pain points better than the internal team.
This is what many people are trying to hire for.
The biggest problems I've seen 👇
https://twitter.com/ErinBalsa/status/1501679627030470657
1) A company gets a taste of really great copy/content from a writer who under-values their worth.
That person eventually leaves when they recognize that.
The company has calibrated its mental budget to an early star's insecure rates - struggles to find a replacement.
Or...
That person eventually leaves when they recognize that.
The company has calibrated its mental budget to an early star's insecure rates - struggles to find a replacement.
Or...
2) A lot of companies are sitting on Fiverr or Upwork.
Their writer hiring strategy?
Hope that they randomly draw a name of a talented, undervalued writer out of thousands, maybe millions, of people calling themselves "writers"
Or...
Their writer hiring strategy?
Hope that they randomly draw a name of a talented, undervalued writer out of thousands, maybe millions, of people calling themselves "writers"
Or...
Companies hire inhouse talent at $100k+ per year.
They want to hire talent from people who can make $200k+ per year freelancing.
The company doesn't understand why this "expensive" writer won't prioritize their inconsistent work/constant negotiations over price.
They want to hire talent from people who can make $200k+ per year freelancing.
The company doesn't understand why this "expensive" writer won't prioritize their inconsistent work/constant negotiations over price.
The best strategy for mid to top tier work out of avg. writers:
Build them an onboarding plan with meetings.
Build out a one-pager with the brand do's and don'ts.
To start, build them overly detailed briefs and SEO outlines. As they learn, pull back and let them take over.
Build them an onboarding plan with meetings.
Build out a one-pager with the brand do's and don'ts.
To start, build them overly detailed briefs and SEO outlines. As they learn, pull back and let them take over.
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