The best marketing content often cuts through the "fluff" by targeting the exact problem and associated emotion with that problem.
It's a tough skill to master (I'm not an expert)
I find that if I read something and it conjures zero actionable thoughts - I've not added value.
It's a tough skill to master (I'm not an expert)
I find that if I read something and it conjures zero actionable thoughts - I've not added value.
You can do the same thing in strategy meetings and topic exploration.
If your client gives you their best features - you can get them to the richer point by prompting them with good questions.
If your client gives you their best features - you can get them to the richer point by prompting them with good questions.
"I hear your feature but what does that mean to me as a person using this product?"
"Your competitors say they have the exact same feature - is yours truly different?"
"Your competitors say they have the exact same feature - is yours truly different?"
"Do you not want to do a competitive comparison post because you genuinely want to keep the peace or because your product can't compete with theirs, yet?"
Get to the heart of the problem - your content will become exponentially more valuable.
Get to the heart of the problem - your content will become exponentially more valuable.
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