Thread by @semrush

Howdy! Brie E Anderson here 👋

I'm the founder of BEAST Analytics, a digital marketing analytics and strategy consultancy. I heard through the grapevine that some of y'all hate GA4... So, let's talk about it.

#SEOThread @brie_e_anderson

First thing first, what is even the point of GA4? Well, there are a few
1️⃣ Cookieless browsing is COMING
2️⃣ User journeys consist of multiple devices and properties
3️⃣ Things can change in an instant

#SEOThread @brie_e_anderson
bit.ly/3sTLfCg

Now, let's get started... In GA4 there is 🙅 NO MORE SAMPLED DATA! 🙅

I'm not even lying.

All standard reports in GA4 report on 100% of events even when you add secondary dimensions or comparisons.

#SEOThread @brie_e_anderson

Event tracking in GA4 is far more accessible than UA.

Not only is the setup easier, but the thresholds are much higher and you can delete things if you hit your threshold, unlike in UA…

#SEOThread @brie_e_anderson
support.google.com/analytics/answ…

Though many people aren't impressed with the current UI, the good news is you can customize just about anything about the UI to an extent.

Want the same navigation as UA? No problemo.

#SEOThread @brie_e_anderson

Also, if you want to see a report that isn't available by default - meet Explore.

This is basically a baby Google Data Studio inside of GA4 & it’s perfect for ad hoc reports.

#SEOThread @brie_e_anderson

Speaking of Explore, perhaps the best thing about Explore is the fact that it gives you access to predictive analytics.

This includes a slew of new metrics surrounding purchase and churn probability 😍

#SEOThread @brie_e_anderson

One of the first available for GA4 was Google Ads and when that connection is taken advantage of powerful things can happen.

Imagine what would happen if you retargeted the audiences most likely to buy... 😏

#SEOThread @brie_e_anderson

Lastly, if you hate GA4 and want to build out your own visuals, the GA4 to BigQuery connection is now FREE by default.

So don't you don’t even worry about any of this 😉

#SEOThread @brie_e_anderson
support.google.com/analytics/answ…