Thread by @semrush

Hello all!
I’m Sandra Dinardi. When I am not managing government website implementations, I am an SEO consultant and content writer helping small businesses build better digital user experiences.

@WebContentSD #SEOthread

Let’s change the narrative about SEO and optimize websites for humans too. Implementing SEO overlaps with accessibility and usability best practices.
Check out this thread for lessons in Accessibility & Usability with SEO

@WebContentSD #SEOthread

1. Headings and lists
We know these structures help search engines.

But did you know the significance of structure and formatting for people who use screen readers? Assistive technologies use them for in-page navigation.

webaim.org/techniques/sem…
@WebContentSD #SEOthread

Only 84% of readers will scan your content. Headings and lists benefit the scanner for quick reading, highlighting important topics. For the remaining who read word by word, the structure helps them absorb the content better.

nngroup.com/articles/how-u…

@WebContentSD #SEOthread

2. Descriptive anchor text
Providing descriptive anchor text URLs provides additional content information for search engines.
semrush.com/blog/what-is-a…

@WebContentSD #SEOthread

Don’t forget about people reading your content. Descriptive hyperlink provides the purpose of the link for people using screen readers and those who are not.
usability.yale.edu/web-accessibil…

@WebContentSD #SEOthread

Let people know where they will navigate or what they are downloading. There is no need to be mysterious. Leave the mysteries to crime drama.
blog.hubspot.com/marketing/anch…

@WebContentSD #SEOthread

3. Image Alternative Text
So this one, for me, is still a work in progress. It’s about finding the right balance in providing a good description of an image that will be helpful for your audience and crawl bots. But more importantly, your audience.

@WebContentSD #SEOthread

Priority one - describe the image related to the content on the page.

For good usability, accessibility, and SEO, it is important not to stuff alt text with keywords. bit.ly/3HeF8Oc

@WebContentSD #SEOthread

4. Concise, Relevant, Credible
Relevancy is not just for search engines.
w3.org/WAI/tips/writi…

@WebContentSD #SEOthread

Quality content is where it’s at plus user-focused design. Create for humans and the search engines will love it too.
crazyegg.com/blog/principle…

@WebContentSD #SEOthread

Bringing it all together provides the best overall user experience while helping web pages improve ranking in SERPs.
I’m not the first to bring these web practices together (SEO, Accessibility, and UX). I hope not to be the last
@WebContentSD
#SEOthread

nngroup.com/articles/seo-a…