Semrush Profile picture
Mar 22 12 tweets 9 min read
Hello all!
I’m Sandra Dinardi. When I am not managing government website implementations, I am an SEO consultant and content writer helping small businesses build better digital user experiences.

@WebContentSD #SEOthread Image
Let’s change the narrative about SEO and optimize websites for humans too. Implementing SEO overlaps with accessibility and usability best practices.
Check out this thread for lessons in Accessibility & Usability with SEO

@WebContentSD #SEOthread
1. Headings and lists
We know these structures help search engines.

But did you know the significance of structure and formatting for people who use screen readers? Assistive technologies use them for in-page navigation.…
@WebContentSD #SEOthread
Only 84% of readers will scan your content. Headings and lists benefit the scanner for quick reading, highlighting important topics. For the remaining who read word by word, the structure helps them absorb the content better.…

@WebContentSD #SEOthread
2. Descriptive anchor text
Providing descriptive anchor text URLs provides additional content information for search engines.…

@WebContentSD #SEOthread
Don’t forget about people reading your content. Descriptive hyperlink provides the purpose of the link for people using screen readers and those who are not.…

@WebContentSD #SEOthread
Let people know where they will navigate or what they are downloading. There is no need to be mysterious. Leave the mysteries to crime drama.…

@WebContentSD #SEOthread
3. Image Alternative Text
So this one, for me, is still a work in progress. It’s about finding the right balance in providing a good description of an image that will be helpful for your audience and crawl bots. But more importantly, your audience.

@WebContentSD #SEOthread
Priority one - describe the image related to the content on the page.

For good usability, accessibility, and SEO, it is important not to stuff alt text with keywords.

@WebContentSD #SEOthread
4. Concise, Relevant, Credible
Relevancy is not just for search engines.…

@WebContentSD #SEOthread Image
Quality content is where it’s at plus user-focused design. Create for humans and the search engines will love it too.…

@WebContentSD #SEOthread
Bringing it all together provides the best overall user experience while helping web pages improve ranking in SERPs.
I’m not the first to bring these web practices together (SEO, Accessibility, and UX). I hope not to be the last

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More from @semrush

Mar 17
🧵Follow along as we show you how to build your own CPA marketing plan! 👋
Cost per action (CPA) marketing offers a commission to an affiliate partner after their readers complete a specific action.
🧵Firstly, determine what to promote: Your CPA marketing campaign should aim to make potential customers aware of something. Ultimately, what you choose to promote will affect the brand’s creative and the affiliate partners you use.
🧵Then, determine who should see it: You want the ad only to appear to interested people. Targeting your audience also helps you determine the best affiliate partners and influencers. Use the Market Explorer tool to view your audience’s demographics and interests: Image
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Mar 17
Howdy! Brie E Anderson here 👋

I'm the founder of BEAST Analytics, a digital marketing analytics and strategy consultancy. I heard through the grapevine that some of y'all hate GA4... So, let's talk about it.

#SEOThread @brie_e_anderson
First thing first, what is even the point of GA4? Well, there are a few
1️⃣ Cookieless browsing is COMING
2️⃣ User journeys consist of multiple devices and properties
3️⃣ Things can change in an instant

#SEOThread @brie_e_anderson
Now, let's get started... In GA4 there is 🙅 NO MORE SAMPLED DATA! 🙅

I'm not even lying.

All standard reports in GA4 report on 100% of events even when you add secondary dimensions or comparisons.

#SEOThread @brie_e_anderson
Read 9 tweets
Mar 16
Let's talk about search volume 🔎👀
Professional SEO marketers will look at keyword search volume averages to determine how popular—and competitive—a keyword is.
Here's how to find monthly search volume for keywords in our tool 👇
We're using the Keyword Magic Tool 🔎👀
Sort your list of given keywords by various metrics, such as click rate and volume. To search by volume, click on “Volume". We have extra features that can be helpful, like the Keyword Overview tool.
This provides additional data like localized versus global volume, keyword difficulty, and results on the SERP.
Here’s what you can expect to see when we observe a keyword like “vintage pinball:”
Read 4 tweets
Mar 15
We are all brilliant in identifying issues and creating audits; I truly believe as SEOs we are able to take a website to the next level. But, how can we get our recommendations implemented? A 🧵 by @Kevin_Ellen_ #SEOthread Image
One of the crucial parts of getting things implemented is knowing who holds the keys to the website. Often this is not marketing, but closer to the product/development team! Which means relationships outside the marketing team will have to be created. @Kevin_Ellen_ #SEOthread
Throughout my experience I have seen many marketing teams struggle with this step; as it can be hard to effectively communicate with development teams. This is no one's fault, because the roles are different. There are ways we as SEOs can help with this. @Kevin_Ellen_ #SEOthread
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Feb 18
🧵Here's a step-by-step guide to finding and checking any website's backlinks 👇
🧵1: Open up Semrush Backlink Analytics Tool
To take a deep dive into a site's link profile, you'll want to start here: l
🧵 2: Enter the domain whose link profile you want to analyze
Hit 'check it,' and you'll see an overview of the backlink profile for the domain or page that you've entered, with key insights.
Read 9 tweets
Feb 17
🧵Not sure what type of CTA you should add to your copy? Here are some different types to consider 👇
🧵Boosting lead inquiries
- Lead Magnets: Use when you offer something of value for free in exchange for someone’s details, like an email address. E-books, helpful guides, and similar resources can help add to your database.
- Free Trial: A “try before you buy” approach.
🧵Product Purchases
When you get down to it, you want people to find you online, like you, trust you and then buy from you. Try:
- Contact Sales
- Shop now
- Get % Off
- Book now
- Free Shipping for purchases over a certain $
Read 5 tweets

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