Thread by @MarchToTheMedia

Americans have a long history of protests and marches. To enact social change. To raise awareness of issues that directly impact their lives. But no one has ever marched to DEMAND BETTER REPORTING from for-profit media companies that dominate the news industry. It’s time.
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The news media has the potential to become part of the solution to runaway climate change. But first, they will have to be committed to reporting on the subject regularly, and they will have to place those stories prominently. They don’t do that right now.
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In their defense, delivering the news is a difficult business to be in, especially now. Cable News is run by corporate executives who report to profit-hungry shareholders. The competition is fierce. They look at ratings on a minute-by-minute basis and drop unpopular segments.
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Worse, digital/print news took a terrible financial hit over the last 20 years. The immense decline in subscribers has made them so desperate for clicks that many of them resort to using misleading clickbait headlines just to stay afloat.
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The problem with choosing to report only the news that guarantees good ratings? We, the audience, coped with our fears about #ClimateChange by ignoring the issue for so long that the news companies mostly stopped mentioning it. (It's a bummer. But a super important bummer.)
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Sadly, according to the most recent #IPCC report, the changing future of Earth's #climate is a HUGE problem that needs immediate action from all of us. We can fix it. But that won't happen unless we get the #NewsMedia’s help to get the word out.
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Great news! The next step is easy: Reach out to your news sources. Got a local paper? Call them! Got a favorite TV news show? Tell them that you want to see more reporting on any potential solutions to climate change, progress made, and setbacks. Find the "contact us" page.
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If we take this simple step today, we should be able to see real change within a week. If a news company isn't brave enough to report the truth, then we will just get louder. We will march to their doorstep if that's what it takes to get the news media to do their jobs.
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We deserve regular updates about Earth's rapidly changing climate. We need to know about all of the available options to fix it. So DEMAND MORE OF YOUR NEWS MEDIA. Tell them you want hard facts and inspiration, too. Reach out today. It will make a difference.#MarchToTheMedia 9/9

@The_EcoTok @ClimateAd @greenpeaceusa