Thread by @I___DEREKflint

Agencies that produce content optimized for search tend to over-emphasize the #SEO service. Let's fix that and retain more clients. [Thread 🧵]

Most companies are unaware that they ACTUALLY need help with the #contentmarketing part when they hire an SEO agency for content.

💡The overall point:

SEO is a term that references a specific distribution channel (search engine).

Your clients don't actually want to be paying for ONLY access to that distribution channel. The result of SEO is organic traffic.

(And as any agency who has been doing this for a while knows --> if the only result you achieve for a client is traffic, they're going to eventually fire you.)

Your clients are ACTUALLY buying content that benefits the business. Period.

💪 What you can do:

The next time you're about to create a social post, write a blog, create a sales enablement piece, a retention article, or develop a roadmap, use the following intro phrases to help you improve your messaging:

✅ My client is investing in SEO to...

✅ In order to amplify results from an investment in SEO they need to know...
✅ In order to achieve results via SEO, the client will need to...

Now replace "SEO" with the word "content"

✅ My client is investing in content to...
✅ In order to amplify results from an investment in content they need to know...
✅ In order to achieve results via content, the client will need to...

Yes, you'll still be consulting and building content that will achieve rankings and organic traffic. That's your service at a minimum.

However, for the client, it's about building community, awareness, educating, upselling, brand positioning, and communicating to customers.

The best SEO agencies are building strategies and content for these qualities while helping you distribute content via search engines.

For more threads on SEO and content marketing, feel free to give me a follow @I___DEREKflint

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