Thread by @sejournal

3 Quick SaaS content marketing tips🧵

(FYI: You can download the ebook for more searchenginejournal.com/saas-content-m… )

#ContentMarketing #OnlineMarketingTips #MarketingStrategy

1. When analyzing an audience for the first time, choose the largest sample window possible to bolster your statistical significance.

Then, resample the audience at the same time every year afterward to see how the audience has evolved.

#ConsumerBehavior #ConversionOptimization

2. Make sure you choose the right channels and the right content for the right segments of the funnel.

#OnlineMarketing #DigitalMarketing #MarketingAndSales

3. What should your content calendar look like? Your competitors can give you some clues.

Look at how often they post on their blog or social media to understand what’s working best for them.
Is their audience being saturated with too many posts and not engaging with them?

4. No SaaS operates in a vacuum.

SaaS marketers can get more amplification of their content by finding other complementary SaaS companies that are also beneficial to their users, collaborating on campaigns with them, and then co-promoting the content.

#ContentManagement

5. As you go about creating an effective content strategy for your SaaS company, remember what’s unique about your product/service.

Be as creative as possible with every piece of content and campaign you create, and be ready to innovate.

#ContentStrategy #ContentWriting

Get more tips in SaaS Content Marketing: The Complete Guide searchenginejournal.com/saas-content-m…

#Content #SEO #Marketing

And two bonus tips 😆