Thread by @JosephPutnam

To grow a Shopify store, you don't need super complicated funnels. You just need to

✅Go hard on 1 social channel, probably IG or TT
✅Run paid ads on 1-3 channels (FB/IG, Google, TT)
✅Build out automated email + SMS flows
✅Send 1-2 new email + SMS campaigns per week

Store owners mess up when they try to do everything and then end up not doing anything well.

You're not going to be able to do Instagram AND TikTok AND Youtube...until you have a team.

So until that happens, keep it simple, pick 1, and go hard.

You're also not going to be able to do paid ads and PR and influencer outreach and SEO and giveaways.

So you need to stick with what works, i.e. paid ads, email, SMS, and organic social.

Then, when you grow, you can start doing influencer outreach, etc.

Another mistake is thinking you need a super complicated funnel.

You need people to watch a video, then you to retarget them, then you wink at them so they'll come back, then you get the sale.

It's not that complicated.

Run ads, get email + SMS subscribers, grow sales.

If you're having trouble simplifying your eCommerce marketing strategy, send me a DM.

I'll be happy to walk you through the strategies that are actually growing 7-figure brands in 2022 and help you simplify your playbook.

Sound good? Great, #letsGROW.