Thread by @JosephPutnam

DTC #eCommerce Monday Marketing Update

Have you been wondering what #marketing strategies are working the best right now for @Shopify stores?

Here's the answer... 👇👇👇

#1: Organic Social
Organic social is still a great way to reach customers and to get "free" traffic to your site.

Regular IG traffic and engagement is⬇️, but brands we're working with are getting the best results from being active on stories, Reels, and TikTok.

If you want to see an example of how to use Reels and TikTok for your brand, check out @BURLEBOoutdoors (@Burlebo on IG and TT).

Burlebo does a great job of creating fun and on-brand organic content.

#2: Paid Ads
When it comes to paid ads, results have been up. ⬆️

We had brands last week hitting a consistent 3.5+ ROAS for the first time in a while.

When it comes to paid ads, make sure you are:

✅ Creating strong ad creative (as seen below).
✅ Using @triplewhale to measure results.
✅ Diversifying across FB + IG, TT, and Google.
✅ Running DPA ads (we've been seeing great results with DPA for prospecting and remarketing).

#3: Email + SMS
Email + SMS is a big moneymaker and will make your ad game more profitable by helping you:

✅ Convert more visitors into customers.
✅ Boost customer LTV.
✅ Increase profit.

For email + SMS, make sure you are:

✅ Using @PostscriptIO for SMS and @klaviyo for email.
✅ Using a strong pop-up to grow your lists.
✅ Setting up heavy-hitting automated flows.
✅ Planning strong email campaigns each week.

If you have any questions about the types of results we're seeing and what's been working the best, send me a DM.

Also, make sure you sign up to receive weekly DTC growth strategies here 👉 sendfox.com/lp/d1xgn3.

#letsGROW