Thread by @Actiondyne

Apple’s VR technology has been slowly revealed to us over the years, right under our noses. #apple #AppleEvent #VR #AR #VirtualReality
I’ve written a little about this but will elaborate a little more… Time for another thread. So grab a snack…

Last week I read a bit of that interview of Mark Zuckerberg where he was talking about their next VR headset. He went on to talk about how right now, they are getting their Avatars to be more expressive… such as Mouth movement, eyebrows… etc. Sounded a lot like…

…A lot like what apple showed us in 2017… Animoji. They had the Mouth and Eyebrow thing nailed down like 5 years ago, just think of where they are at right now. In 2017, they didn’t call it an Avatar, and they certainly didn’t talk about a Metaverse.

When I first saw Animoji… I was impressed with how well it worked, but at the time, I was thinking “Seriously, Apple? WTF?”. But it makes sense now, if you think about what it will soon be used for. I think they are making sure the social aspect of their product is solid…

A few years ago, Apple released an iPad Pro with Lidar on it… and I was super excited. Anyone who has done a 3D scan with one of their devices via Lidar would agree it’s pretty cool, although it’s not something that everyone would have a real use for.

They’ve pushed a ton of Software to help devs create AR apps… although throughout the years it’s been unclear why they’ve been pushing AR so hard when their products arent usually bought with AR usage in mind. RoomPlan, ObjectCapture, Reality Composer, etc…

It’s all been laying the groundwork for what we will be seeing from them soon. What’s important to note here…. Is that Apple has been giving Devs these tools for years now… Meta started releasing similar tools after the Quest 2 was released.

So far, Apple hasn’t used the Term “Metaverse”… and I don’t think they will. I think they will focus on how the device will enrich your life, and not how it will help you escape your life. Even if we do not see anything about the upcoming headset on Sept7, we should see clues.