Thread by @BiIndia

#Brahmastra wipes out over ₹800 crore wealth of PVR and Inox #investors

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By @jainrounak

Forget making back money, it looks like Brahmastra is taking down PVR & Inox investors with itself. With early reviews pouring cold water on #Brahmastra’s prospects, India’s largest theater chains PVR & Inox have cumulatively lost over ₹800 crore in market capitalization today.

In Indian mythology, #Brahmastra is known as a weapon of unstoppable destruction, which can only be stopped by its counterattack astra (weapon). Ironically, the movie could end up being a victim of the weapon it is named after.

Brahmastra opened to tepid reviews despite healthy advance bookings worth ₹23 crore. Movie reviewer and analyst @taran_adarsh gave the Ranbir-Alia starrer a two-star rating, saying that the movie is a king-sized disappointment.

#Brahmastra

If #Brahmastra tanks, it could not only be one of the biggest #Bollywood flops, but it could also derail the Hindi movie industry’s hopes of a revival at a time when several South Indian movies have broken records nationwide.

Made on a budget of ₹410 crore, #Brahmastra has names like Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Nagarjuna, and even #ShahRukhKhan, with Karan Johar as one of the producers. Essentially, this is the who’s who of the Indian film industry, packed with immense firepower.

However, analysts suggest #Brahmastra might end up generating less than half of the money poured into making the movie.

“The lifetime box office for the film is estimated to be in a wide range of ₹130-200 crore, based on the strong advances,” says a media note by @elaracapital.

While expert reviews and commentary on social media might influence #Brahmastra’s collections over the weekend, word of mouth will decide the movie’s fate eventually.

However, it looks like the first round of disappointed viewers are spreading the bad word out.