.
:: Social Media Marketing ::
Here's 3 insights from @saintvienna,
hitting on 3 common marketing points,
and things I say about using SM in general:
1) Audience
2) Consistency
3) Quality vs Quantity (of followers)
#SocialMediaMarketing #ContentMarketing
via @GiordMarco96
>>>
:: Social Media Marketing ::
Here's 3 insights from @saintvienna,
hitting on 3 common marketing points,
and things I say about using SM in general:
1) Audience
2) Consistency
3) Quality vs Quantity (of followers)
#SocialMediaMarketing #ContentMarketing
via @GiordMarco96
>>>
https://twitter.com/saintvienna/status/1586345910597984257
.
: Know thy audience :
Time and time again I say this ...
you should have a goal, and different goals will be better served by specific audiences.
In some cases, it's prospects,
in others, existing consumers,
other times, it's peers,
etc.
Produce for them!
: Know thy audience :
Time and time again I say this ...
you should have a goal, and different goals will be better served by specific audiences.
In some cases, it's prospects,
in others, existing consumers,
other times, it's peers,
etc.
Produce for them!
.
: Consistency is key :
Believe it or not - it's not really about platform algorithms.
They are based on actual human behaviour and preferences (it's not just ad views/engagement).
Think Pavlov.
You can condition your audience(s) and their expectations!
: Consistency is key :
Believe it or not - it's not really about platform algorithms.
They are based on actual human behaviour and preferences (it's not just ad views/engagement).
Think Pavlov.
You can condition your audience(s) and their expectations!
.
: Quantity means less without Quality :
Okay - it's not a 100% vanity metric,
esp. when looking at things like Awareness, Reach, Recognition and Influence etc.
But - you really want a higher % of interactive followers.
You want a % that engage/comment, and a % that share.
: Quantity means less without Quality :
Okay - it's not a 100% vanity metric,
esp. when looking at things like Awareness, Reach, Recognition and Influence etc.
But - you really want a higher % of interactive followers.
You want a % that engage/comment, and a % that share.
.
Now, there's tons of things you can do to do better on Twitter ...
... and in the majority of cases,
those things work across other platforms and even channels,
because they utilise fundamental aspects of marketing,
which tap into core human behaviours.
Now, there's tons of things you can do to do better on Twitter ...
... and in the majority of cases,
those things work across other platforms and even channels,
because they utilise fundamental aspects of marketing,
which tap into core human behaviours.
You can also take (legitimate) "short cuts",
and do things to lighten the load,
or speed up traction etc.
(such as going "niche", hyper-focusing, staying within a particular domain, or using a specific style, utilising images, or using hashtags (even creating your own!) etc.)
and do things to lighten the load,
or speed up traction etc.
(such as going "niche", hyper-focusing, staying within a particular domain, or using a specific style, utilising images, or using hashtags (even creating your own!) etc.)
But ... I can't go into too much detail,
else @myriamjessier will slap me round the back of the head,
as that's the primary topic of our submittal to @brightonseo ... and if I dole out the insights now,
I'll never hear the end of it :D
else @myriamjessier will slap me round the back of the head,
as that's the primary topic of our submittal to @brightonseo ... and if I dole out the insights now,
I'll never hear the end of it :D
But ... you can start paying attention.
Ignore the specific numbers (followers, shares, likes etc.),
and instead,
look at things from a different angle.
What topics, when are they posted, how often,
what's the ratio of followers to likes/shares,
prominent/active follower count
Ignore the specific numbers (followers, shares, likes etc.),
and instead,
look at things from a different angle.
What topics, when are they posted, how often,
what's the ratio of followers to likes/shares,
prominent/active follower count
Start looking at the patterns,
and you'll see what works on you ...
... and that means you're part of the way to
understanding what works on everyone else!
And you'll see a fair % apply across different platforms,
and even channels (not just Social Media).
and you'll see what works on you ...
... and that means you're part of the way to
understanding what works on everyone else!
And you'll see a fair % apply across different platforms,
and even channels (not just Social Media).
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