Thread by @startuptalky

🚨📈 Is history repeating itself? In 2016, @reliancejio took the telecom market by storm by offering free data, calls, and messages. And now, they're making a big splash in the OTT market with a strategic move to stream the IPL for free on Jio Cinema! 🏏

@JioCinema Cinema has acquired the IPL streaming rights for a whopping 23,758 Crores over 5 years and will stream it completely for FREE! 🤯 But that's not all, there's more to this story! Let's dive in. #IPL2023 #JioCinema

Jio Cinema has been struggling to capture the OTT space for a while now, competing with giants like Netflix, Hotstar, and Amazon Prime in India. But by streaming IPL for free in 12 languages with 4K streaming, Multicam + Free Jio 5G.

They have also partnered with 3 lakh housing societies, 25k restaurants, and 10k colleges to stream IPL on big screens. Super smart, right? Last year, Hotstar recorded 1.8 Crores LIVE viewers for IPL, but not everyone used OTT since Hotstar was paid.

After acquiring this massive pool of users, will Jio be able to retain them after the IPL season ends? Jio is not short on content! Apart from partnering with giants like Paramount Pictures and Viacom18 (Voot), Jio also has its own production house - Jio Studios.

It will be interesting to see how this move by Jio changes its position in the OTT market of India and how Hotstar, Netflix, Prime, etc. respond to it. Will Hotstar’s 61 million users (which is the largest OTT user base in India) start switching to JioCinema for watching IPL 2023

So, what do you think? Will Jio be able to disrupt the OTT market with its IPL move and retain its users even after the season ends? Or will Hotstar and other giants remain unbeatable? Share your thoughts in the comments below! #OTTMarket #IPL2023 #JioCinema #JioDisruptsAgain

Who needs superheroes when you have Mukesh Ambani? With his strategic moves, he has revolutionized the telecom industry and now disrupting the OTT space. What's next? Flying cars? #MukeshAmbani #DisruptorExtraordinaire