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71,000+ hours of large-scale UX research. Follow Baymard to be notified about our free UX research articles where we "leak" some of these test findings.
11 Oct
What are the pitfalls of checkout UX? A thread. ⤵️

#ux #uxresearch #uxr #uxdesign #ecommerce
Did you know? According to our #UX studies, 68% of users — after having added items to their cart 🛒 — then choose to abandon their purchase.
During our 9 years of large-scale checkout usability testing, we have also consistently found the checkout #design and flow to frequently be the sole cause for users abandoning their cart 🛒 during the checkout flow.
Read 11 tweets