Sitting in with @Suzzicks, and @ruthburr with @iPullRank’s webinar on Entity #SEO. Expect some annoying tweets from me.

bit.ly/3JdfI4U twitter.com/i/web/status/1… ❯ 2010 Google acquired Metaweb to get Freebase, then shut down Metaweb
❯ Freebase forms Google’s Knowledge Vault
❯ Google eventually transitioned from Freebase to Wikidata
❯ Wikidata could eventually integrate some legacy Freebase data

Hi all, I’m struggling with something that should have been obvious to me — and I feel stupid for not having paid attention to this for YEARS.

But, guys, did you know that the metrics for GSC Site Impression tables are different than the URL Impression table? #SEO 🧵 1/ Yesterday, I was pulling data for a client and placidly contemplating impression totals by URL, query, and site, and was proudly admiring my fancy charts. Then a coworker pinged me…

“Uh, your numbers don’t match our DataStudio report.…”

Off by 𝟱𝗠. /2

.@olgazarzeczna is really going through the wringer right now with some unknown, loser punk (SEOPalmer) stealing her content & reselling it. Adding to the insult, now a fake account is impersonating Olga to troll for donations.

Support Olga. Do not tolerate Chris Palmer’s crap.

https://twitter.com/olgazarzeczna/status/1553344284023201792

https://twitter.com/darth_na/status/1553689773050560513?s=21&t=FTDTQhfwhPPQ3EIaMPz7rg

This piece from @CountXero has it all!

• Popular SEO “ranking factors” studies
• Correlation ≠ causation
• Availability & Confirmation bias
• All the big names, including SEMrush, Moz, Distilled, Ouseby, Mueller, Illyes
• A real-life statistician!

searchenginejournal.com/math-decode-go… Jeff’s post will generate a lot of chatter in SEO Twitter in the days to come…

Some of us embrace correlation studies as practically gospel. While others take them with a grain of salt,. There are a hardy handful who reject them outright—because they may do more harm than good.

So I keep hearing about these personal portable air conditioners. summer’s upon us, and we’re sweatily enduring our sweltering homes at night…we want relief! And today my wife sent me a suspicious video promoting the “Blaux” AC unit.

Don’t fall for the scam!

A thread. What caught her eye was the narrative in the video claiming that “Billy,“ a 15-year-old orphan growing up in Albuquerque, NM—my home town—“invented “this groundbreaking “air con“ technology.

Here’s the first 2 minutes of the vid…I’ll provide the FB link later, for the curious.

I caught a great #podcast from @EdgeWebRadio with @JoelKlettke on the value of a good case study, and the questions he asks.

I took notes, because these are great for case studies—and also ANY kind of interview!

“How to Create Effective Case Studies”
pca.st/fN5Z • Remember you’re there to listen, not to talk.

• Make the interviewee (the guest) the storyteller… don’t ask for opinions—ask for experiences.

Plot twist: #Twitter labeling or otherwise flagging Trump’s tweets is “editorial conduct” & may make the platform vulnerable to lawsuits & other punitive federal restrictions via Executive Irder—i.e., Trump lashing out. (HT @schachin)

About Section 230:
en.wikipedia.org/wiki/Section_2…

https://twitter.com/Klonick/status/1265850206396076033

❝…it signals the beginning of an all-out war between Trump and any platform that tries to fact-check him.❞

theverge.com/platform/amp/2…

An interesting #accessibility development from Twitter: image alt text now exceeds the Tweet character limit by more than 3.5x: 1K characters! Finally you can describe images & GIFs in glorious detail—and hide your ranting such that only users with assistive devices will notice!

https://twitter.com/TwitterA11y/status/1263593277820858370

Here is a test of the 1000 character limit Twitter has introduced to the alt description of attached images.

I’ve included the text in the attached image in case you can’t view it on your device. As you can see, I have questions!

#twitter #accessibility

Google introduces the core (for now) Web Vitals for measuring page speed/performance.

web.dev/vitals/ ❝You can also report on each of the Core Web Vitals without writing any code using the Web Vitals Chrome Extension. This extension uses the web-vitals library to measure each of these metrics and display them to users as they browse the web.❞ #SEO

github.com/GoogleChrome/w…