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Pranita Saikumar Profile picture
Pranita Saikumar
@prans_rocks
Built products for Edtech (MiM-Essay) that grew from 0 to 4 Million in revenue in 4 years. My viral tweet on psychological marketing: https://t.co/fYaOYa8JWy
Jan 19, 2022 • 10 tweets • 4 min read
Did you know customers stood by the Coffee Brand @sleepyowlcoffee when it delivered products in the wrong packaging?

Wrong packaging could've resulted in a deluge of bad customer reviews - But this BRAND HACK saved them.
Read the amazing story of Sleepy Owl's #brandloyalty Image When the #pandemic hit the world in 2020, businesses were caught off-guard. Sleep Owl was no different. From their Inventory getting stuck on the highway for 45 days to running out of packaging -The new coffee brand was navigating a host of operational & financial problems.(1/9)
Dec 13, 2021 • 10 tweets • 7 min read
What did @zomato do better than @swiggy_in, @ubereats in terms of marketing?

A Thread on how @zomato used the power of #Storytelling to encourage orderers to tip the delivery guys.
#branding #marketing #startup It all started with a random catch up with friends over cafe. We were talking about how habitual we've become w.r.t ordering food. Be it a coffee or bhelpuri, everything's just a tap away (1/9)
Dec 13, 2021 • 5 tweets • 2 min read
1. An Above Average Ability to distill insights from everything around them
2. Ability to sell: Regardless of your BG (You can a coder, chef, or designer) you need to know how to sell. Successful founders are always selling.
(1/n) 3. Ability to hire A-Players who are good at stuff you'd like to pass
4. Ability to NOT GET Insecure of A-Players who are good at stuff you'd like to pass
5. Ability to Retain your A-Players.You might start alone, but you'll always need a team to scale.
(2/n)