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Jul 15
In 1975, Pepsi launched the most dangerous marketing stunt ever:

The Pepsi Challenge.

Blind taste tests showed Americans preferred Pepsi over Coke.

Coca-Cola panicked.

What they did next became the biggest branding disaster in history.

Here’s the full story: Image
Image
For most of the 20th century, Coca-Cola was untouchable.

• It was the most iconic brand in the world.
• It outsold Pepsi 5 to 1.
• It was called “The Real Thing.”
• It was America in a bottle.

But by the 1970s, Pepsi had a bold plan to flip the script.
In 1975, Pepsi launched the Pepsi Challenge:

• They set up blind taste tests in malls across America
• Ordinary people were given two unmarked cups
• They were asked: Which one do you like better?

The results shocked everyone.

People picked Pepsi.
Read 13 tweets
Jul 15
The most dangerous thing you can do… is aim too low.

Michelangelo said it best.

These 20 sculptures show what happens when humans reach higher than anyone thought possible. 🧵

1. Pietà – Michelangelo
St. Peter’s Basilica, Vatican City

Michelangelo was 24. One block of marble. One mother. One dead son.
And somehow… he made it eternal.Michelangelo’s Pietà is a masterpiece so hauntingly perfect that it feels as if marble itself wept under his chisel.
2. The Veiled Virgin – Giovanni Strazza
Presentation Convent, St. John’s, Newfoundland and Labrador, Canada

Carved in the 1850s. Still unexplained.
How do you make stone look like silk? The Veiled Virgin by Giovanni Strazza (1850s) — St. John’s, Canada Her veil looks like silk. You want to lift it. But it’s all carved from one marble block.  Credit: @ArtorOtherThing
3. Winged Victory of Samothrace – Unknown
Louvre Museum, Paris, France

No face. No arms. And still… it dominates the room.
The moment just before she lands.
Read 23 tweets
Jul 15
Can AI help resolve the deficit of democracy?

I had a 'chat' with Grok about democracy & its failings in the UK and beyond

Grok was interesting - and came up with some brilliant soundbytes: 🧵 (21)

1. "Democracy doesn’t work if the system lies to itself and the people.
2. "If democracy isn't effectively reflecting the will of the people, alternatives depend on what aspect is failing—representation, accountability, or participation.
3. "Some alternatives/reforms:
Direct Democracy:
Instead of representatives, citizens vote directly on policies via referenda /digital platforms
Switzerland uses elements of this
Pros: More direct input
Cons: impractical for large populations, misinformation-driven decisions.
Read 22 tweets
Jul 15
Daily Ukraine map thread for Tuesday 15th July 2025

Highlights: Focus a bit on the Toretsk area today, rather than Pokrovsk which is also in a spot of bother. Russian forces advanced to take the rest of Novospaske after the flag raise yesterday.

The Toretsk area is fascinating. In almost three and a half years, Russia have gotten just ten kilometers past the old borders here for who knows how many thousands of dead. Wonder how many more dead won't see the next ten kilometers...

Many thanks to volunteers, and the geolocators who post information publically, free of charge, to counter disinformation and show what the front is really like. Our information remains open source intelligence only thanks to your work. We have never asked for donations or money for ourselves, and anyone using our map and doing so is an absolute grifter. Please do your own research.

Map: uacontrolmap.comToretsk as of 15th July 2025
2/10 UA-Reg Team of 1st Special Operations Task Group of the Special Operations Center "West" of the Ukrainian SSO hit Russian howitzer and ammo in Nikolaevo-Daryino, Kursk region, Russia

Coordinates: 51.243757, 35.012689

Source:
3/10 Russian 11th VDV Air Assault Brigade strikes on AFU M113/YPR-765 rotation near Varachyne, Sumy
Coordinates: 51.14521, 34.923169
Source:
Read 10 tweets
Jul 15
🧵EXCLUSIVE: ICC lawyer linked to Netanyahu advisor warned Khan to drop Palestine war crimes case – or be “destroyed”

British-Israeli lawyer Nicholas Kaufman told prosecutor Karim Khan he was “authorised” to make a deal that would allow him to backtrack on arrest warrants for Netanyahu and Gallant. 🧵Image
a private meeting on 1 May in The Hague, Kaufman told Khan that if the warrants were not withdrawn – or if more were issued for Israeli ministers – “they will destroy you and they will destroy the court”. 1.InImage
2.A note of the meeting, seen by MEE, records Khan and his wife both interpreted Kaufman’s words as a clear threat. Image
Read 10 tweets
Jul 15
1/
In March this guy farmed 11 million views and 20K RT's by saying an "RFK blackmail story is breaking from multiple angles," while vaguely insinuating the CIA and Pfizer were involved and regurgitating widely available information.

And he hasn't tweeted about it since march... Image
2/
His whole game is to take widely available information dug up by other people and use it as a pretext to suggest that various events are caused by powerful interests who "pull the strings," and then make vague and unfalsifiable insinuations regarding who the string pullers are
3/
This is how he posture as a brave truth teller whose doing his own research when all he's really doing is regurgitating readily available information read through a cynical and conspiratorial lens, while engaging in wild speculation about "whose really pulling the strings."
Read 10 tweets
Jul 15
Russia grooms occupied Ukrainian children for war against their own country.

GLOBSEC report by @meganjgittoes.

🧵 1/8 ⬇️ Image
@MeganJGittoes Image
@MeganJGittoes Image
Read 8 tweets
Jul 15
Roger Froikin @rlefraim wrote, "PEOPLE ON THE LEFT HAVE BEEN COMPLAINING TO ME THAT "TRUMP IS FIRING A LOT OF PEOPLE"

Understanding something. YES, TRUMP IS FIRING A LOT OF PEOPLE IN MANY AGENCIES, BUT.....
1)
THE NUMBER HE IS FIRING, IS LESS THAN THE NUMBER THAT BIDEN HIRED IN 2023-2024.

There are currently many, many more federal employees in Washington DC than at any time in the last 20 years - even after Trump's layoffs.
2)
For efficient government, there needs to be much more downsizing."
3)
Read 4 tweets
Jul 15
Susan Lustig arrived in England on a domestic permit in July 1939, fleeing Nazi persecution.

In 1943, she enlisted in the ATS, eager to contribute to the war effort.

She then joined a secret British operation, recording conversations of captured German generals and POWs:
(🧵) Image
From summer 1942, as Latimer House and Wilton Park joined Trent Park, the influx of German POW intelligence required more staff.

Colonel Thomas Kendrick (pictured) recruited German Jewish émigré women, enlisting them into the ATS and Intelligence Corps.

They managed POW records, translated bugged conversations, and typed reports.

Gerda Engel, born in Breslau and forced to flee Nazi persecution in 1935, worked at both sites, leveraging her native German skills.

(continued)Image
Susan Lustig, also from Breslau, fled to England in 1939 on a domestic permit but was dismissed by her employer when war broke out.

Joining the Engel family’s dental practice, she enlisted in the ATS in 1943.

Recommended by Gerda, now a sergeant, Susan joined Latimer House after passing aptitude tests.

She recalled: ‘It was all very exciting. I had a railway ticket to Chalfont and Latimer station and was told that I would be met there.’

Pictured is the official military permit of Susan Lustig (née Cohn, 1921) enabling her to enter and work at the top secret site Latimer House:

(continued)Image
Read 7 tweets
Jul 15
FLUE GAS
DE-SULPHERIZATION(FGD): A MEASURES FOR AIR POLLUTION CONTROL
AN ANALYSIS ON Premature U-TURN By MoDi Govt 🚨 🚨
✓In 2015,COP21 held at Paris France, which is later on SAID "Paris Agreement" A
International Treaty BINDING on Climate change & 196 countries ADOPTED IT. Image
2/n 🧵
Basically PARIS Agreement was MEANT to control global warming, initially to try to Achieve control on rise of Climate Temperature within 1.5°C. because exceeding this threshold leads to more severe climate change impacts on living beings & also to check rising Sea level. Image
3/N 🧵
MOEF issues a notification for implementation of Pollution control measures to control emissions from all the coal based Thermal power plants
running in this country, without accessing the real impact or without any discussions with the stack holder's & it was forced BY
Read 19 tweets
Jul 15
#Communication #forms & #processes, #language, #semiotics, #psychology, & #human #behavior

In one #Thread #only
#AI on #Semiotics, #structuralism, #intercultural #communication, #psychology, #media #studies, #linguistics, #and #anthropology. #Their #works #intersect #in #communication #theory, #cultural #analysis, #and #human #behavior, #influencing #education, #media, #social #sciences.
#basically #how #the #lies #prevail #in #consciousness #shaping #the #world #constructions #impregnated #awareness on #cultural #systemic #educational #models

#fking #amazing #consciousness #awareness #authors Image
Read 17 tweets
Jul 15
The council leader at the centre of yet another grooming gang data scandal.

And it's another Labour politician...

Thread 🧵 Image
Bev Craig became leader of Manchester City Council in December 2021, making history as the city’s first female and LGBT council leader. Image
Upon taking office, Craig gave a bold interview to The Guardian, vowing to put the safety of women and girls at the centre of her administration. Image
Read 26 tweets

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