(And I've been forgetting the hashtag. #FSN2018)
Popular music associated with this through punk. #FSN2018
Answer: Yes but there are limits - depends on both what the behaviour is and what the values the fans are attaching themselves to are.
E.g. Uber etc exploiting ambiguities of employee status - then ambiguities begin to calcify. #FSN2018 #a3
More fan studies live-tweeting after lunch and my own talk. :)
Here's one of their t-shirt designs. imgur.com/r/squaredcircl…
#FSN2018 #C3