The rich responded with a plan - stir up anti-EU sentiment. And the tools they chose were racism, xenophobia and nationalism.
The plan relies on 2 things: Everyone having a vote; lots of voters not having the brains they were born with.
So they made it about stuff that voters WOULD fall for - "Bananas, Brussels & Black People".
Tub-thumping, racism, & xenophobia. Bingo!