(You'll need a list FYI)
This is your weekend plan to begin selling a new product in two days
In this thread you’ll find numerous steps to creating your first product
This idea was inspired by two people: Gary Halbert and John Carlton
For the overall experience of pulling it off, yes!
For a long term business plan, probably not…
But, as an up and coming copywriter (which most of you following me are)
Before we start with the actual steps, let’s discuss planning and time management...
I find this extremely useful and I do the same
So, Pomodoro technique = good
Nod your head if you’re with me
Got it? Good
Read some books, I’m not going to reinvent the wheel here
Let’s get to the good stuff…
All you need is...
-A hungry audience
-A product that addresses their needs
-The knowledge to and know-how create your product
Starting with a hungry audience...
This one is non-negotiable
You simply don’t have time to learn an entirely new niche so you must choose something you’re knowledgeable in
You must understand the market and be involved with it already
For me, I would choose fitness (which will be our example for this thread)
I am an avid weightlifter
I am a customer in this market
That’s a trifecta of goodies
Got it figured out?
Now we need a product and the know how to create it...
You’re going to make an information product
Begin to compile information to create a report you can sell
This can be anything from an ebook to a report
We aren’t selling physical products due to time constraints
Your first step here is…
Using our fitness example, let’s say I stumbled upon an underrated weight loss idea not many people are using currently
“Eating a grapefruit right before bed boosts metabolism”
(Don’t do this, this is fake)
Still with me?
Now we have an idea.. This is called our “hook”
(Cue middle aged overweight women clicking my links)
This will get people to read your report you are creating
Halbert suggests taking multiple stories in the niche and “stripping away the garbage” until you’ve discovered only the thing your audience wants
The person who helps them lose weight
“But Nick, no one likes my weird hobby I know a lot about…”
There are currently about 325 million people in the United States
If you have some weird passion you want to sell a product in
That leaves you over 3.25m people to sell to…
Let’s say you convert just 1% of those people
That’s 32,500 people
If you sell this report for $20, that’s $650,000
Is this likely? No
Use this as an example to inspire you
This is what we will drive every single person to
This is the ONE SPOT you want your list to click through and land on
This is your salesman while you are sleeping, working 24 hours a day
Here’s how to write your first ever sales page…
Yes, find an ad on swiped.co that either closely relates to your niche or is something you think will work
(Remember, you should have a good idea of your niche’s tastes)
-57 pages long
-15 steps to lose weight
-Grocery list included
They don’t give a shit that it’s 57 pages long, but they do care that they won’t spend hours reading it
They care that they can quickly scan your 15 tips and start losing weight TODAY
Those are benefits to the reader
This will compose the entire outline of your sales page
(Remember to reference the ad you chose to model)
-How did they write the headline?
-How did they transition from headline to the first line?
-Did they use subheadings in the copy?
-Did they use good bullets?
-How did they close the ad? CTA
This is all an exercise in copywriting anyways
You can get better later
Still with me, champ?
You’re doing great
-You’ve found a niche
-You’ve made an info product report
-You’ve finalized the sales page
Now, you’ve got to promote it to your list
(If you don’t have an email list yet, forget all of this and start building a list first)
I would plan on writing to your list every single day
And here's the thing...
But, this will also weed out those people who will most likely never buy from you
That’s a good thing
Don’t you agree?
Write it very conversationally
Tell them about your day and find a way to weave your product into your stories
I could talk about how my friends invited me for after dinner drinks
I got in a little argument with the waitress who rolled her eyes when I ordered off the menu and asked for grilled chicken and veggies and blah blah..
You’ll find your method and flow, just don’t miss a day
The guy who has possibly never even attempted copywriting
It isn’t perfect
But, the purpose is to show you how much you can do in very little time
For me, I do my best writing under pressure
If you found this valuable, RT it
If you want more advice like this (and to see how to write emails like I mentioned above) sign up here: