Thread by @iamnickyates

I woke up in the middle of a hotel in Switzerland and had no clue where I was

The last thing I remembered was drinking some kind of famous Chinese whiskey that I'd never heard of

The man I flew to meet was known as the "greatest secret in copywriting"

cont...

But before I tell you about this man who has been the vision behind the largest direct response campaigns of the 21st century...

Let's back up a bit

I first heard of this mystery copywriter from an "inside source" at the largest direct response publisher in the states

They've been using this mystery copywriter for years

He's *most likely* the face behind the ads you've seen

(Think Ogilvy Rolls Royce ad, but in modern times)

The kind of ads you never forget

Anyways, back to our mystery man...

*end of story*

What you've just read is what I consider to be the most powerful copywriting technique known to man and animal alike (however you identify yourself)

It's called an open loop...

And it creates the "slippery slope" in your emails that keep readers eyeballs moving

One of my favorite methods is what I just used to get you to read this far...

I started the story at the end (or middle) and then backed up to the beginning

It's how Tarantino does a lot of his movies

It's super simple and very powerful

Learn it, use it