Thread by @iamnickyates

Here's an interesting experiment I ran recently

Instead of another boring ass ebook or PDF...

I created a 5 day mini-course delivered via email

This is a quick thread about the reasons I created it + the results I got from it

Why I created this:

- It's something unique and different
- It's "evergreen" (I can change emails whenever I want
- It's great for creating the habit of opening my emails
- It's better consumed than the usual lead magnet (small chunks, delivered daily)

Results (so far, some haven't completed the automation):

354 sends
63% open rates (8 emails total)
5.08% CTR
0 unsubs

Feedback has been excellent - a lot of engagement and replies per email

Here's what the automation looks like (I zoomed out a lot so you can see the general layout, I know it's a shitty picture don't @ me, assholes)

Any questions?

Let me know

Also, if you're feeling like your emails are a bit "limp"
and you want to join the ED Fix mini-course

Here's your link: yatesdigitalmarketing.activehosted.com/f/1

This mini-course is free and covers 5 days of email deliverability and profitability tricks I use to manage lists for my clients