3 email sequence
$20,000
1 week
A SUPER happy client

What did I do?

It's funny, I only changed one small thing

And my client had a face palm moment

But they knew that my "outsider's perspective" was what they needed

Here's what I did...
This client of mine was selling a high-ticket offer ($5,000 program)

They were having TERRIBLE click through rates on their emails

The product was super cool and their results were amazing

The emails didn't SUCK that bad

So I knew it was a strategy issue, not a copy thing...
These were the steps of the funnel:

Step 1: Email
Step 2: VSL
Step 3: Phone call
Step 4: Purchase
After digging in, this is the fatal mistake I found:

They were selling step 4 before they got to step 2

They used their emails to talk up the product before they ever got the prospect to the VSL
I took a few steps back

Revamped their emails to sell the click to the VSL

And all metrics went up 2x in just one week

We didn't continue working together so I don't know how much more money they made

But I know it's a lot based on the first week of data I received
The lesson here for marketers and business owners:

Don't get ahead of yourself

Let the funnel do the work for you

Don't sell step 4 before step 2 happens

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More from @iamnickyates

10 Nov
Here's an interesting experiment I ran recently

Instead of another boring ass ebook or PDF...

I created a 5 day mini-course delivered via email

This is a quick thread about the reasons I created it + the results I got from it
Why I created this:

- It's something unique and different
- It's "evergreen" (I can change emails whenever I want
- It's great for creating the habit of opening my emails
- It's better consumed than the usual lead magnet (small chunks, delivered daily)
Results (so far, some haven't completed the automation):

354 sends
63% open rates (8 emails total)
5.08% CTR
0 unsubs

Feedback has been excellent - a lot of engagement and replies per email
Read 6 tweets
2 Apr
I woke up in the middle of a hotel in Switzerland and had no clue where I was

The last thing I remembered was drinking some kind of famous Chinese whiskey that I'd never heard of

The man I flew to meet was known as the "greatest secret in copywriting"

cont...
But before I tell you about this man who has been the vision behind the largest direct response campaigns of the 21st century...

Let's back up a bit

I first heard of this mystery copywriter from an "inside source" at the largest direct response publisher in the states
They've been using this mystery copywriter for years

He's *most likely* the face behind the ads you've seen

(Think Ogilvy Rolls Royce ad, but in modern times)

The kind of ads you never forget

Anyways, back to our mystery man...
Read 5 tweets
17 Jun 19
Do you want to know how the best marketers of all time sold their products?

Do you want to know why your product is selling as well as it should be?

Do you want to know why the results aren't there for the work you did for your client?

Here's your answer...
You are neglecting the power of storytelling

Stories are how humans have interacted for our entire existence

Before the written word, it was stories that were passed from generation to generation...

But, how does this work with marketing you ask?
Stories simply make your product easier to understand

Instead of telling your reader how the product will benefit them...

Provide them with a story about a relatable character who succeeded with your product
Read 7 tweets
14 Jun 19
Struggling freelancers: Here's your weekend assignment...

I've recently been prospecting with IG a lot more

These are some stats from the last few days and in this thread I'll give you the exact method I've been using...
First, why IG?

I am going to where my audience is... it's as simple as that

If your audience isn't on IG, don't use IG

It's blatantly obvious, but most aren't comprehending this fact
I have gotten a literal SHIT TON of information from @RyanHolmerr and @BenWByrne in their Consulting Mentorship program

Most of what you'll see here is my own (modified) version of it

Their program focuses on using LinkedIn but my market was not on LI so I adapted
Read 13 tweets
12 Jun 19
Here's how you can escape your 9-5 within a few months (copywriter edition):

1. Prospecting x20 daily (MailShake = ~$30/mo)

Why Mailshake or Woodpecker, etc.?

Because follow up is E-V-E-R-Y-T-H-I-N-G with prospecting... automate it

Step 2...
2. Swipe cold email campaigns, keep testing until you find a winner (Free)

As a digital marketer, you must become a master at testing campaigns and ads... These cold emails are currently your "ads" so you must test them and learn

Step 3...
3. Set up sales calls on lunch break (Free)

While everyone else is drowning themselves in carbs and scrolling Facebook, you can quickly eat and take a discovery call at lunch

Go to your car, boss man won't see you

Step 4...
Read 8 tweets
2 Mar 19
Do you have a course that isn't selling?

Or a digital product of any kind?

Here's the trick with most things, I recently discussed this idea with @Nappyb0yy as well as a client of mine who is wanting to get more signups on his podcast...

Solution: Build more value
In order to make your course value go up, you must add extra bonuses and products to it

Everyone has a course

How does yours stand out?

Here's an example for you...
Let's say you have a fitness course that focuses on increasing the big 3 lifts: squat, bench, dead

Right now your current course looks like this:

- 12 week program
- Nutrition guide

That's the whole thing, total value: $97

Now, let's inject some steroids into this...
Read 13 tweets

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